Note: The job is a remote job and is open to candidates in USA. GE HealthCare is seeking a Director of Field Marketing to lead the U.S. field marketing strategy and execution across Oncology for the pharmaceutical diagnostics segment. The role involves managing a team, driving regional demand generation, and collaborating with various stakeholders to tailor marketing strategies to local market dynamics.ResponsibilitiesManage and mentor a team of Regional Field Marketing Managers to deliver consistent, high-quality regional marketing execution and performance outcomesPlan and lead execution of regional/local demand generation initiatives including awareness campaigns, educational programing that address clinical understanding and key clinical barriers or enablers in collaboration with the regional advocacy teamPartner with sales leadership to develop compliant territory specific go to market plans and customer activation activities ensuring aligned goals, appropriate messaging and resource allocationDesign and track KPIs for regional marketing execution including lead generation, campaign response, referring physician attendance, and site conversion metricsCollaborate with Marketing Franchise team and Marketing Centers of Excellence (Content, Digital, Events, MarCom) to develop and deploy tailored marketing messaging and field kits (i.e. marketing materials for referrers to use) and programming based on regional/local customer and market insightsIntegrate clinical “voice of field” into brand and GTM strategy through compliant and structured field insights reporting and active participation in brand and strategic planning, QBRs and launch team meetingsWork with Regulatory, Legal and Compliance stakeholders to ensure appropriate design and execution of all field marketing activities including content, programs, local trade shows, clinical education meetings, peer-to-peer meetings and speaker engagementsCoordinate presence at key regional and local events in collaboration with events and franchise teams ensuring national/regional marketing strategies are being supported locallyCross-Functional Collaboration: Refer customer questions and requests as appropriate to medical affairs, market access, and product development teams in line with company policies to maintain appropriate separation of dutiesWill own national level metrics for local activities, educational activities and demand generation goalsSkillsBachelor’s degree in science, Social Sciences, Marketing, Business, or a related field10+ years of pharmaceutical marketing experience, including product launch and brand managementExperience launching complex pharmaceutical diagnostics, MedTech, or capital/clinical programs in provider settingsStrong moral character with significant ethical leadership experience in managing teams and appropriate cross-functional collaborationStrong strategic thinking, financial acumen, and excellent communication skillsAbility to manage complex projects with multiple stakeholders in a fast-paced environmentDemonstrated ability to work in matrixed organizations with success increasing levels of responsibilityWillingness to travel 50% of the timeMBA or advance degree preferredBenefitsGE HealthCare offers a great work environmentProfessional developmentChallenging careersCompetitive compensationCompany OverviewEvery day millions of people feel the impact of our intelligent devices, advanced analytics and artificial intelligence. It was founded in 1989, and is headquartered in Oslo, Oslo, NOR, with a workforce of 10001+ employees. Its website is http://www3.gehealthcare.no/.
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