Note: The job is a remote job and is open to candidates in USA. Identity Digital Inc. is building DNSid, the foundational identity layer for the agentic internet. The Integrated Marketing & Market Development role orchestrates the entire market development strategy, ensuring every interaction with customers, partners, and developers feels intentional and highly personalized.ResponsibilitiesDevelop and execute the integrated marketing strategy for Innovation LabsBuild annual and quarterly marketing plans aligned to commercial prioritiesManage marketing budget, agency relationships and campaign planningOwn the Innovation Labs website and digital experiencePartner with PR to execute announcements, media strategy and analyst engagementBuild executive thought leadership programs and speaking strategiesDevelop conference strategy, speaker submissions and event executionLaunch and manage the Stewardship Council programCreate integrated campaigns across customers, partners and developersDevelop highly personalized executive engagement programs using AICoordinate marketing initiatives with Commercial Operations and Business DevelopmentMeasure campaign performance and optimize marketing effectivenessAlign Product Marketing, Developer Relations, Commercial Operations and Corporate Marketing around one integrated go-to-market motionDeveloped and executed an integrated marketing strategy that aligns Product, Business Development, Commercial Operations, PR and executive leadership around a unified go-to-market motionEstablished Innovation Labs’ digital presence through a high-performing website, editorial calendar and integrated campaign engine that supports awareness, engagement and commercial growthSuccessfully planned and executed major product launches, partnership announcements, conferences and executive speaking opportunities with consistent messaging and measurable business impactBuilt a scalable market development engine, including executive thought leadership, partner marketing, Stewardship Council communications and highly personalized account-based engagementEstablished marketing performance metrics and reporting that demonstrate marketing’s contribution to awareness, engagement and commercial pipelinePositioned DNSid as a recognized thought leader in AI Agent Identity through coordinated PR, analyst engagement, speaking opportunities and strategic contentSkills8–12 years of experience in B2B technology marketing, integrated marketing, growth marketing or strategic marketingDemonstrated success building marketing organizations or programs from 0 – 1, preferably within AI, cloud, cybersecurity, identity or enterprise infrastructureSignificant experience developing integrated marketing strategies spanning digital, events, PR, analyst relations, executive thought leadership and demand generationStrong understanding of account-based marketing, executive engagement and highly personalized B2B marketingExperience owning websites, editorial calendars, campaigns, launches and external communicationsExceptional project management skills with the ability to orchestrate multiple initiatives across cross-functional teamsExcellent executive communication, writing and storytelling abilitiesExperience working closely with Product, Engineering, Business Development, Corporate Marketing and executive leadershipAI-native operator who uses AI to improve campaign development, personalization, research, planning and executionBuilder mentality with a bias toward action and comfort operating in a fast-moving startup environmentAbility to travel as needed for conferences, partner meetings and executive eventsThe Contractor must be legally authorized to work in the US and have all permits, licenses, and authorizations necessary to function as a contractorServices must be performed in alignment with all applicable anti-discrimination and equal opportunity laws, as well as Identity Digital’s Equal Opportunity and non-discrimination policies and trainingCompany Overview“Working as One Team is a core value at Identity Digital. It was founded in 2010, and is headquartered in Bellevue, Washington, USA, with a workforce of 201-500 employees. Its website is https://identity.digital/.
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