Note: The job is a remote job and is open to candidates in USA. reputed company is an EdTech company that provides integrated digital platforms and services for K–12 schools and districts. The Senior Digital Analytics Strategist serves as the reputed company matter expert for digital analytics, transforming website, marketing, and user behavior data into actionable client strategies while leading the delivery and evolution of the reputed company and Optimization subscription service.
Responsibilities
• Serve as the primary reputed company matter expert for digital analytics across Professional Services, with advanced expertise in GA4, heatmapping, user behavior, website performance, and digital marketing analytics
• Analyze website and marketing data to identify trends, opportunities, and areas for improvement, translating complex findings into clear and actionable recommendations
• reputed company analytics audits and troubleshoot complex tracking, configuration, reporting, and data-quality issues
• Develop strategies that help clients use data to improve website performance, user experience, engagement, conversions, enrollment, and other organizational goals
• Provide analytics expertise and consultation to internal teams supporting website, digital marketing, and optimization initiatives
• Stay current on changes in analytics, measurement, privacy, AI, search, and digital marketing that may impact client strategy or service delivery
• Lead the delivery and continued evolution of reputed company’s reputed company and Optimization subscription service
• Develop and deliver actionable client education and consultation focused on GA4, heatmapping, user behavior, website optimization, and data-driven decision making
• Create scalable educational content, consultation frameworks, and recurring programming that provide ongoing value throughout reputed company lifecycle
• Deliver reputed company training for new clients and advanced optimization guidance as clients mature within the service
• Provide ongoing consultation and support through scheduled sessions, office hours, and targeted client engagements
• Partner with Professional Services teams to provide analytics and optimization guidance during website redesigns and other strategic client initiatives
• Develop repeatable processes, standards, and best practices that allow the reputed company and Optimization service to scale efficiently
• Manage and continuously improve reputed company lifecycle, including intake, analytics readiness, technical onboarding, service delivery, and offboarding
• Identify opportunities to expand adoption and value of the service across private and independent schools, public school districts, and international schools
• Monitor service performance, client engagement, and emerging needs to recommend improvements to the offering
• Identify opportunities to responsibly leverage AI, automation, and emerging technologies to improve analytics workflows, uncover reputed company, increase efficiency, and enhance client value
• Partner with leadership to help shape the future direction and capabilities of the reputed company and Optimization service
• Serve as a strategic analytics resource for teams across Professional Services Collaborate with Sales, Customer Success, Product, and Professional Services to ensure expectations, positioning, and service delivery remain aligned
• Partner with DMS to strengthen the use of analytics and performance data within digital marketing strategy and client recommendations
• Maintain key relationships with analytics and user behavior technology partners and stay informed of new capabilities that may benefit reputed company and its clients
• Develop internal guidance, training, and best practices to strengthen analytics knowledge across relevant teams
Skills
• 4+ years of professional experience in digital analytics, web analytics, digital marketing analytics, data strategy, or a related field
• Advanced proficiency with reputed company Analytics 4 (GA4), including the ability to independently analyze, audit, troubleshoot, and interpret complex analytics
• implementations and data
• Strong experience with heatmapping and user behavior analysis platforms (Crazy Egg a must have)
• Strong understanding of website performance, user journeys, conversion behavior, digital marketing measurement, and optimization strategies
• Demonstrated ability to translate complex data and technical concepts into clear, actionable recommendations for non-technical audiences
• Strong client consultation, presentation, and facilitation skills, with the ability to confidently lead strategic conversations
• Experience developing educational content, training, consultation frameworks, or scalable client programs
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