Note: The job is a remote job and is open to candidates in USA. Advantage HQ is seeking a Senior Manager of Influencer Marketing to lead and scale their influencer marketing operations and creator partnerships. The role involves overseeing the end-to-end influencer marketing function, ensuring exceptional results for clients while building a high-performing team and improving operational efficiency.ResponsibilitiesExecute and continuously improve Advantage HQ’s influencer marketing strategyDevelop scalable influencer programs across multiple clients and industriesPartner with internal stakeholders to align creator strategies with business objectivesIdentify opportunities to improve campaign performance, creator quality, and operational efficiencyHelp position Advantage HQ as a leader in performance-driven influencer marketingGrow and maintain a diverse, high-quality global network of creators across key social platformsBuild long-term relationships with creators, talent managers, and agenciesDevelop preferred creator rosters aligned with client verticalsImprove creator responsiveness, engagement, and retentionEnsure creators receive an exceptional experience throughout every partnershipOversee the successful execution of influencer campaigns from briefing through completionEnsure campaigns launch on time, within budget, and meet performance expectationsCollaborate with Creative and Paid Media teams to maximize campaign effectivenessScale creator whitelisting initiatives across client accountsMonitor campaign performance and identify opportunities for continuous optimizationBuild efficient workflows across sourcing, outreach, negotiations, contracting, approvals, production, payments, and reportingImprove operational processes through automation, AI tools, and standardized workflowsEnsure operational excellence across multiple concurrent campaignsMaintain high standards for campaign quality, compliance, and client satisfactionLead, coach, and develop a high-performing influencer marketing teamEstablish clear KPIs, performance expectations, and accountabilityMentor team members to improve campaign management, communication, and strategic thinkingFoster a culture of ownership, collaboration, innovation, and continuous improvementSupport hiring, onboarding, and professional development within the teamTrack and report key influencer marketing KPIs across campaigns and clientsAnalyze creator performance, campaign ROI, engagement metrics, and business outcomesUse data-driven insights to improve future creator selection and campaign strategiesPresent campaign insights and recommendations to internal leadership and clients when neededStay current on emerging creator trends, platform updates, AI tools, and influencer marketing best practicesEvaluate new technologies that improve creator discovery, campaign management, and reportingRecommend innovative approaches that strengthen Advantage HQ’s competitive advantage in creator marketingChampion continuous improvement across systems, workflows, and team capabilitiesSkills6+ years of experience in influencer marketing, creator partnerships, talent management, or digital marketing3+ years of leadership experience managing influencer marketing teamsProven experience managing large-scale influencer campaigns across TikTok, Instagram, YouTube, and Meta platformsStrong understanding of creator partnerships, whitelisting, licensing, usage rights, and performance marketingExperience collaborating with Paid Media, Creative, and Client Success teamsDemonstrated success building scalable operational processes and improving team efficiencyStrong analytical mindset with experience using campaign performance data to drive business decisionsExcellent leadership, communication, project management, and stakeholder management skillsHighly organized with exceptional attention to detail and the ability to manage multiple priorities simultaneouslyStrong problem-solving skills with a bias toward execution, accountability, and continuous improvementExperience leading influencer marketing within a high-growth agency or DTC environmentExperience managing hundreds or thousands of creator relationshipsExperience using influencer platforms, CRM systems, and AI-powered creator toolsExperience building standardized influencer marketing processes and SOPsExperience managing globally distributed teamsExperience working in fast-paced, performance-driven organizationsFamiliarity with project management tools such as Asana, ClickUp, Monday.com, or similar platformsCompany OverviewAdvantage HQ (formerly BM Digital) is a tech-enabled growth firm helping leading brands scale profitably and predictably. It was founded in undefined, and is headquartered in San Francisco, California, USA, with a workforce of 201-500 employees. Its website is https://www.bmdigital.io.
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