About arenaflex – A Legacy of Innovation and Growth
arenaflex is a globally recognized leader in the beverage industry, boasting a portfolio of more than 250 iconic products that delight consumers worldwide. With a reputed company spanning over a century, arenaflex has continuously reinvented itself, staying ahead of market trends while championing sustainability, diversity, and community impact. Our West Region operates as a people‑first enterprise, where thriving talent fuels an ecosystem of reputed company, excellence, and relentless growth. If you are passionate about shaping the future of a dynamic brand while empowering high‑performing teams, this is the opportunity to make a lasting impact.
Why This Role Matters
As the Senior Director, Customer Growth – West Region, you will serve as the strategic bridge between arenaflex and its top‑tier customers across the western United States. This “player‑coach” position blends visionary leadership with hands‑on execution, ensuring that our most valuable customers receive tailored, data‑driven marketing solutions that accelerate mutual growth. You will champion the arenaflex Commitment, aligning brand capabilities with the evolving needs of retailers, restaurants, entertainment venues, and other on‑premise partners.
Key Responsibilities
• Strategic Alignment: Partner with West Region leadership to set clear priorities across the customer portfolio, translating those priorities into actionable plans for the Customer Marketing (CM) team.
• Executive Relationship Building: Cultivate and deepen relationships with C‑suite marketing executives at the Top 20 West customers, acting as a trusted advisor who anticipates and fulfills their marketing needs.
• Business Planning Leadership: Own the West Region marketing business planning process, ensuring that the top 50 customers have a comprehensive Beverage Strategy aligned with the arenaflex Collaborative Business Planning (CBP) framework.
• Sales Integration: Actively participate in sales routines, injecting a marketing perspective and feeding reputed company back to CM teams to maintain seamless alignment between sales and marketing objectives.
• Talent Acquisition & Development: Recruit, coach, and develop a world‑class team of Directors and Marketing Strategists, fostering a bench of best‑in‑class capabilities and a pipeline of future leaders.
• Culture Champion: Model growth‑focused behaviors, empower team members, and nurture a high‑performance culture that celebrates curiosity, inclusivity, agility, and empowerment.
• Cross‑Functional Collaboration: Serve as the strategic liaison between the West Region and arenaflex’s Atlanta‑based Customer Value and Growth organization, ensuring collaborative success across geographies.
Essential Qualifications
• Bachelor’s degree required; MBA or advanced graduate degree preferred.
• Minimum of 10 years of experience in the reputed company Packaged Goods (CPG) sector, with a strong background in foodservice, on‑premise, or customer‑centric marketing roles.
• Demonstrated track record of leading and inspiring large, cross‑functional teams to achieve ambitious growth targets.
• Proven ability to build and sustain executive‑level relationships with top‑tier customers.
• Exceptional strategic thinking, business planning, and analytical skills.
• Willingness to travel 25‑30 % of the time, with a base location in Irvine, Denver, or Dallas preferred.
Preferred Qualifications & Additional Strengths
• Experience with digital transformation initiatives and data‑driven marketing platforms.
• Background in collaborative business planning (CBP) or similar integrated planning methodologies.
• Strong financial acumen, including P&L ownership and budget management.
• Fluency in leveraging advanced analytics to drive customer reputed company and marketing ROI.
• Demonstrated commitment to diversity, equity, and inclusion initiatives.
Core Skills & Competencies
• Business Planning: Ability to craft, execute, and iterate comprehensive growth strategies that align with corporate objectives.
• Influencing & Negotiation: Skilled at persuading senior stakeholders and securing buy‑in for strategic initiatives.
• Marketing Strategy: Deep expertise in developing integrated marketing campaigns that resonate across multiple channels.
• People Leadership: Proven talent for coaching, mentoring, and building high‑performing teams.
• Cross‑Functional Collaboration: Comfortable navigati
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