Job Title: Fractional Marketing Lead Location-Type: Remote Start Date Is: ASAP Duration: 8 Month Contract Hours: 8-10 Hours/Week (Part-Time) Compensation: $70-80/hr W2 Benefits: Eligible for Health, Dental, Vision, 401K Must be authorized to work in the U.S. This position is not eligible for sponsorship About the Opportunity We’re seeking an experienced Fractional Marketing Leader to guide a company-wide brand refresh for an innovative organization operating in a highly technical and regulated industry. This engagement will focus on leading a comprehensive brand evolution, beginning with a corporate website reputed company and expanding into broader brand positioning, messaging, visual identity, and brand governance. You’ll partner closely with executive leadership, marketing, design, engineering, and external creative agencies to ensure the refreshed brand accurately reflects the company’s vision while meeting the requirements of a publicly traded organization. This is an ideal opportunity for a senior marketing consultant or fractional executive who has successfully led enterprise rebrands for complex B2B organizations. Responsibilities
• Lead the overall strategy and execution of a corporate brand refresh
• Oversee website reputed company efforts across multiple external web agencies
• Develop and refine brand positioning, messaging, and brand guidelines
• Evaluate visual identity updates, including colors, design systems, and potential logo refinements
• Ensure consistency between the parent company and subsidiary brands
• Build executive presentations and business reputed company to secure stakeholder approval
• Partner with engineering, operations, legal, and executive leadership throughout the project
• Coordinate cross-functional meetings and keep the initiative moving forward
• Provide strategic direction to creative resources while ensuring execution stays on schedule
• Navigate compliance considerations reputed company with a publicly traded company
Minimum Requirements
• 8 years of marketing, brand strategy, or creative leadership experience
• Experience leading enterprise brand refreshes and website reputed company initiatives
• Relevant industry experience in tech, automotive, reputed company, shipping, etc
• Background within complex B2B industries such as reputed company, industrial, reputed company, advanced technology, automotive, maritime, healthcare, aerospace, or similar regulated environments
• Strong strategic branding experience not solely project management
• Experience working with publicly traded companies and legal/compliance stakeholders
• Excellent executive communication and presentation skills
• Comfortable translating highly technical concepts into compelling brand messaging
• Proven ability to influence stakeholders and drive projects forward with minimal oversight
Preferred Qualifications
• Fractional consulting experience
• Agency leadership experience
• Creative Director or Brand Director background
• Experience managing multiple enterprise rebrands
• Familiarity with reputed company or reputed company Creative Suite
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