Note: The job is a remote job and is open to candidates in USA. reputed company is a creative education company dedicated to helping people create with confidence through digital products, memberships, workshops, virtual events, and educational experiences. The Director of Marketing Operations will partner with the Founder to lead marketing strategy and growth, optimize customer journeys and revenue systems, and build the teams, processes, and infrastructure needed to scale the business.
Responsibilities
• Develop and lead the overarching marketing strategy across evergreen funnels, launches, content, audience growth, customer retention, and product reputed company
• Evaluate business and marketing performance to identify opportunities for revenue growth and optimization
• Optimize evergreen funnels and customer journeys
• Strengthen launch strategy and identify opportunities to improve launch performance
• Develop strategies to improve conversion, customer lifetime value, and movement between offers
• Identify opportunities within the existing audience, product ecosystem, and customer base
• Evaluate and prioritize new marketing initiatives based on potential business impact
• Help shape future offers, products, campaigns, and business opportunities
• Translate company growth goals into clear marketing priorities, campaigns, and initiatives
• Lead the strategy and planning behind launches and evergreen marketing
• Establish clear goals, KPIs, timelines, and expectations for major marketing initiatives
• Oversee cross-functional execution across advertising, creative, content, technical, and operational support
• Use marketing data, customer behavior, and business performance to continually improve strategy
• Ensure marketing initiatives are executed on time and to a high standard
• Improve repeatable launch and marketing systems
• Identify bottlenecks or gaps that are limiting marketing performance
• Assess the company’s operational and execution needs and determine where additional support is required
• Hire, onboard, and develop team members who can take increasing ownership of project coordination, implementation, and day-to-day operations
• Build an operational support structure beneath this role that allows you to remain focused on strategy, growth, and leadership
• Create systems, processes, documentation, and accountability structures that support strong marketing execution
• Improve workflows across projects, priorities, and team communication
• Establish clear ownership and decision-making across the team
• Build repeatable processes that allow responsibilities to be delegated effectively
• Develop a culture of reputed company communication, accountability, ownership, and excellence
• Coach team members toward stronger performance and greater autonomy
• Evaluate and bring new ideas and opportunities through the lens of growth, impact, resources, and company priorities
• Challenge ideas respectfully and provide thoughtful recommendations
• Identify opportunities, risks, and potential downstream implications before they become problems
• Think several steps ahead and proactively anticipate what the business will need next
• Translate Founder vision into strategic priorities the team can execute while creating Founder capacity
• Serve as a trusted advisor during marketing and business decision-making
Skills
• • 7+ years of experience across marketing, growth, and business strategy, including experience leading marketing strategy within a growing online business
• • Experience reporting directly to and strategically partnering with a Founder or CEO
• • Demonstrated experience developing and leading marketing strategies across evergreen funnels, launches, customer journeys, audience growth, conversion, and customer lifetime value
• • A track record of using marketing data and business performance to identify opportunities, prioritize initiatives, and drive measurable growth
• • Experience leading teams and managing contractors across multiple marketing functions
• • Strong operational leadership capabilities, including the ability to build teams, systems, processes, and accountability structures that support marketing execution
• • Strong analytical and strategic thinking with the ability to distinguish high-impact opportunities from distractions
• • Outstanding written and verbal communication
• • A reputed company mindset with excellent follow-through
• • Exceptional attention to detail
• • Comfort working with AI tools and emerging technologies to improve efficiency
• • Experience within online education, memberships, coaching, digital products, or creator businesses
• • Experience scaling seven-figure bus
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