Note: The job is a remote job and is open to candidates in USA. Responsive is the market leader in Strategic Response Management SaaS solutions, serving over 2,000 customers including major brands like Google and Microsoft. They are seeking a Senior Performance Marketing Specialist to manage and grow their digital paid marketing channels globally, focusing on both strategy and execution.ResponsibilitiesPartner with leadership to develop and maintain an investment thesis across digital channels, balancing short payback periods with longer-term awareness and brand-building objectivesDefine key metrics, goals, and reporting frameworks to track performance and communicate progress to exec audiencesActively evaluate new channels and formats and make data-driven decisions on where to investOwn day-to-day campaign management across Google Ads, Microsoft Bing, LinkedIn, Reddit, G2, Capterra, and programmatic platformsContinuously refresh ad creatives, targeting, bidding strategies, and budget allocation to hit pipeline targets and CAC payback goalsMaintain high hygiene across campaign structures, conversion tracking, and attribution to ensure data you act on is reliableUse AI automation tools (including Claude, Cursor, Clay, and emerging ad platform integrations) to move faster, reduce manual work, and build scalable workflowsAnalyze campaign performance regularly, generate clear and actionable insights, and communicate them to cross-functional stakeholdersBuild and maintain reporting dashboards that give leadership real-time visibility into pipeline contribution and channel efficiencyApply rigorous profitability thinking: CAC payback, LTV:CAC, pipeline contribution, and cost-per-SQO across segmentsAllocate and reallocate paid media budgets across channels to achieve pipeline targets at an attractive paybackPartner with Marketing Ops and Finance during planning cycles to define and defend budget needsTreat every dollar as if it were your own: default to skepticism, require evidence before scaling, and move quickly when something is workingWork closely with SEO and web to ensure paid and organic strategies are coordinated and mutually reinforcingPartner with product marketing to ensure messaging in ads reflects current positioning, competitive context, and ICP prioritiesCoordinate with sales development to align on lead quality expectations, follow-up velocity, and event-related campaign supportEngage regularly with marketing ops on tracking, attribution, and data qualityBring channel performance data into exec-level conversations in a way that is clear, credible, and decision-readySkillsBachelor’s degree in Marketing, Business, or a related fieldAt least 5 years of relevant, hands-on experience in digital or performance marketingTrack record of managing paid marketing at the campaign execution level, not just overseeing others who doStrong working knowledge of conversion tracking, attribution, and tag management (Google Tag Manager, GA4, Salesforce integration)Hands-on experience with AI productivity tools such as Claude, Cursor, or similar, and a demonstrated habit of using them to move faster and do more with lessComfort working with data in spreadsheets or BI tools; ability to build and interpret dashboards without relying on a dedicated analystFluency with digital marketing profitability frameworks: CAC payback, LTV:CAC, cost-per-SQO, pipeline contribution by channelAbility to build a business case for channel investment and defend it with dataExceptional written and verbal communication skills, including the ability to explain technical concepts to non-technical audiencesExperience presenting digital marketing strategy and performance to executive audiences, including CMO, CRO, or VP-level stakeholdersGenuine appetite for cross-functional work: this role touches nearly every part of go-to-market and requires someone who builds trust quickly and follows throughLow ego, high standards: able to push back constructively and advocate for the right thing without being territorialDemonstrated proficiency across at least three of the following channels: Google Ads, Microsoft Bing, LinkedIn, Reddit, G2 or Capterra, programmatic/displayB2B SaaS experience strongly preferredMaster’s degree in Marketing, Business, or a related field is a plusFamiliarity with Clay or similar data enrichment and automation tools is a strong plusBenefits401k with company matchingUnlimited professional development and ongoing learning through LinkedIn Learning Solutions4 weeks of paid vacationPaid sick daysDedicated paid COVID daysPaid bereavement4 week sabbatical after 5 years of serviceMental Wellness Program (EAP) to support your well-being and self-careTeam events, such as happy hours, off-sites, and team building eventsBest-in-class health benefits, company paid for employee and company contribution for family coverageCompany OverviewResponsive (formerly RFPIO) is the leader in response management software, transforming how organizations share and exchange information. It was founded in 2016, and is headquartered in Beaverton, Oregon, USA, with a workforce of 501-1000 employees. Its website is https://www.responsive.io/.
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