Note: The job is a remote job and is open to candidates in USA. reputed company is a full-service marketing firm delivering strategic and creative solutions for complex B2B marketing challenges. The Sr. Account Director will lead high-value B2B accounts, serve as a strategic partner to senior client executives, and oversee brand strategy, integrated campaigns, execution, account growth, financial performance, and cross-functional leadership.
Responsibilities
• Anticipate the Next Step: without waiting to be directed. Flag risks, gaps, or opportunities as soon as you spot them, and bring a recommended path forward, not just a problem
• Drive, Don’t Wait: Take full ownership of your accounts end-to-end; treat ambiguity as a prompt to make a judgment call and move, then loop in stakeholders, not a reason to wait for instructions
• Self-Manage Momentum: Push projects, decisions, and internal alignment forward proactively, escalating only what genuinely requires someone else’s call
• B2B Strategy Mastery: Partner with client marketing executives to develop full-funnel marketing strategies that balance long-term brand-building with short-term lead and pipeline generation
• Simplifying Complexity: Guide creative and strategy teams in translating technical products, abstract B2B services, and dense industry jargon into high-impact value propositions
• Buying Committee Mapping: Ensure integrated campaigns successfully address multi-layered B2B buying committees, targeting end-users, procurement, and C-suite decision-makers simultaneously
• Executive Presence: Lead client communications, meetings, and presentations, articulating strategic insight and campaign performance with confidence
• Brand & Campaign Leadership: Lead development of brand strategies, marketing plans, and campaign roadmaps in collaboration with Strategy and Creative teams
• Strategic Alignment: Ensure marketing initiatives align with client business goals, target audiences, and B2B best practices, from account-based marketing to enterprise lead-gen funnels
• Execution Oversight: Oversee execution of multi-channel campaigns in partnership with our Project Management team, ensuring delivery on time, on budget, and with excellence
• Account Expansion (“Land and Expand”): Navigate matrixed enterprise client organizations proactively uncover new budgets, expanding agency services into new departments or business units
• Full-Service Upselling: Identify gaps in a client’s marketing mix and pitch integrated agency solutions, converting single-discipline clients into full-service retainers
• New Business Support: Support new business pitches and proposals, bringing B2B industry expertise to help win new accounts
• Revenue & Forecasting Ownership: Own account-level revenue and margin forecasting, delivering accurate, timely projections to leadership and flagging variances before they become surprises
• Budget Management: Manage account budgets against approved SOWs, tracking burn rates in real time and reallocating resources to keep every engagement on plan
• Profitability Accountability: Take full, direct ownership of account profitability, treating margin protection as a core part of the role rather than something handed off to finance
• SOW Structuring & Billing Cadence: Lead scope-of-work (SOW) negotiations and structure contracts to maximize agency profitability while protecting margins. Understand, and help design, the billing cadence, milestones, and invoicing triggers built into every SOW you create, so billing tracks cleanly and predictably to work delivered
• Efficiency: Continuously identify ways to streamline delivery and scope execution, protecting both client value and agency margin
• Financial Transparency: Proactively share account financial health, including forecasts, risks, and opportunities, with leadership before being asked
• Scope Containment: Serve as the first line of defense against margin erosion, proactively managing client expectations against the agreed-upon SOW before issues escalate
• Operational Collaboration: Partner closely with Project Management to lock down timelines, leveraging support from Account Managers and Coordinators for daily tracking
• Mentorship: Mentor and inspire junior account team members, fostering a high-performance, ownership-driven culture
• Attribution & Data Oversight: Partner with analytics teams to track and report campaign ROI, showing exactly how agency work drives pipeline velocity and revenue
Skills
• 10-12+ years of advertising or full-service agency experience, including at least
2–3 years leading accounts in a dedicated B2B environment
• A demonstrated self-starter who takes initiative and drives next steps independently; genuinely comfortable owning a major account without close dir
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