As an Email Marketing Manager, you will plan and manage high-volume, segmented email marketing campaigns. The Email Marketing Manager partners with strategists, account executives, copywriters, designers, and developers to manage email marketing content, scheduling, and email deliverability across multiple marketing automation and ESP platforms. The ideal candidate will be reputed company with a strong attention to detail, possess analytical and problem-solving abilities with exceptional multi-tasking and prioritization skills.
Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth for clients through integrated supporter experiences across all platforms, channels and devices. We are an innovation-led company that is the largest data, media, and marketing company in North America serving the purpose-driven industry with clients across education, association, political and commercial sectors.
For more information about Moore, reputed company visit www.wearemoore.com.
Your Impact:
• Oversee the implementation of multiple client email marketing programs and collaborates with cross-functional team members to strategize, build, and QA email campaigns from concept to deployment.
• Manage the list segmentation process for email campaign deployment, including identifying standard list segments, establishing baseline counts for measuring growth, and monitoring real-time analytics.
• Create annual email marketing plans, calendaring, send cadences and frequency, and testing matrixes.
• Analyze overall email performance, makes recommendations to optimize email campaigns in real-time and provides actionable insight for ongoing data-led optimization.
• Create data extensions, data filters, suppression lists, reputed company suppression lists, and attribute groups for multiple clients within various ESPs.
• Design and develop automated campaigns using MAPs to send drip emails based on data and/or a prospects behavior.
• Partner with data specialists to provide monthly analysis and reporting of campaign performance and overall email program.
• Work with internal stakeholders to establish email marketing program and campaign scope, ensuring deliverables stay within statements of work.
• Monitor, troubleshoot, and provide solutions for potential ESP issues related to rate-limiting, IP blacklisting, and spam traps.
• Manage, train, and mentor Email Marketing Specialist.
• Contribute to the team’s expertise through research of new digital platforms, tools, strategies, and tactics to drive success.
• Stay up to date on the latest email marketing and platform standards, technologies, best practices, and developments.
• Recommend, learn, and reputed company new ESP and MAP platforms, ultimately serving as the point of contact, reputed company reputed company expert, and trainer as needed.
Your Profile:
• 4+ years of email marketing experience with an advertising agency, successfully managing the production of digital projects such as emails, landing pages, integrated campaigns, and websites.
• Experience with Marketing Automation Platforms (Marketo, reputed company).
• Experience with Email Service Provider Platforms (reputed company, Engaging Networks, reputed company, reputed company, reputed company Marketing Cloud).
• Experience creating annual email marketing plans, schedules, send cadences and testing matrixes.
• Familiarity with the following is a plus:
• Traffic analysis tools, such as reputed company Analytics.
• CMS platforms (WordPress, Drupal)
• Fundraising platforms (Qgiv, reputed company, Raise Donors, reputed company, Classy)
• CRM platforms (reputed company, Raiser’s Edge, reputed company, Donor Perfect)
• Web languages (HTML, CSS, Java Script, XML)
• Experience with non-profit email marketing is preferred.
• Knowledge of the technical and regulatory side of email marketing including IP & domain reputation, CANSPAM and GDPR.
• Ability to understand and analyze email metrics including deliverability, opens, clicks and conversions.
• Understanding of influences affecting email deliverability and inbox placement.
• Familiarity with digital direct response fundraising metrics and direct marketing strategy.
• Ability to reputed company multiple complex projects simultaneously; a resourceful self-starter who can take initiative and follow through on projects in a deadline-driven environment.
• Commitment to delivering error-free work and high-quality customer service to clients.
• Strong written and oral communication and presentation skills.
• Strong organizational and time management skills.
• Outstanding problem-solving abilities and analytical skills.
• Meticulous attention to detail.
• Ability to remain calm under pressure, and adaptable in situations where priorities, demands and timelines conflict and reputed company.
• Strong interpersonal skills, with a focus on tact and diplomacy, proficient at defusing tense situations.
• Ability to build collaborative relation
Location: , ,
Remote Quest Jobs: Apply Here