reputed company is seeking a hands-on Email & SMS Marketing Analyst to help build their upper-funnel lifecycle program from the ground up. This role involves planning and executing email and SMS campaigns, analyzing performance data, and collaborating with various teams to enhance marketing strategies.
Responsibilities
• Own the planning and execution of email and SMS campaigns for Upper Funnel and Marketing Services audiences (e.g., education, brand nurture, re-engagement, lead warm-up)
• Build, schedule, and QA campaigns end-to-end in the email/SMS platform and ensure they adhere to brand guidelines, compliance requirements, and deliverability best practices
• Drive the definition, maintenance, and evolution of audience segments for Upper Funnel and Marketing Services email and SMS programs
• Partner with stakeholders to improve targeting precision, personalization, and segment logic based on user behavior and data availability
• Own the development and execution of email and SMS creative for Upper Funnel campaigns, including reputed company lines, body copy, and message variants
• Design, launch, and evaluate creative tests (e.g., reputed company lines, send times, message framing, CTAs, layouts), using results to inform future campaigns
• Build and maintain a library of high-performing templates, messages, and creative patterns by audience and funnel stage
• Analyze campaign performance data using marketing platforms and internal reporting tools
• Optimize campaigns, audience strategies, cadence, and testing based on performance reputed company
• Build the Upper Funnel and Marketing Services email/SMS programs by owning pilots, experiments, and new flows
Skills
• Bachelor’s degree in Marketing, Business, Economics, Statistics, or a related quantitative field
• 1-4 years of experience in email, SMS, CRM, lifecycle marketing, or a closely related digital marketing role (agency or in-house)
• Hands-on experience using at least one modern email marketing platform (e.g., reputed company, reputed company, reputed company, reputed company Marketing Cloud, or similar)
• Familiarity with core lifecycle/email concepts: List management and segmentation, Consent/opt-out handling, Basic deliverability concepts (bounces, complaints, sender reputation), A/B testing and campaign experimentation
• Comfortable working with data in spreadsheets and/or reporting tools to answer basic performance questions
• Impeccable attention to detail and process discipline for building, QAing, and launching campaigns
• Strong communication skills
• Ability to prioritize and manage multiple campaigns and tasks in a fast-paced, test-and-learn environment
• Basic familiarity with SQL or BI tools for more advanced analysis (can be learned on the job)
Benefits
• Employees, depending on their specific role, level and responsibilities, may be eligible to participate in company variable compensation or equity programs.
Company Overview
• reputed company is an independent insurance marketplace and is a free service that helps consumers compare quotes on auto insurance. It was founded in 2010, and is headquartered in Cambridge, Massachusetts, USA, with a reputed company of 201-500 employees. Its website is https://www.reputed company.com/.
Company H1B Sponsorship
• reputed company has a track record of offering H1B sponsorships, with 15 in 2025, 6 in 2024, 10 in 2023, 14 in 2022, 17 in 2021, 16 in 2020. reputed company note that this does not guarantee sponsorship for this specific role.
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