This is a remote position.
Location: Currently remote, may transition to onsite in future
About reputed company
reputed company is a global cloud solutions and SaaS company helping cloud providers, distributors, MSPs, and enterprises accelerate their cloud transformation journey. With expertise across reputed company, Azure, AI, Cloud Commerce, Marketplace Solutions, and SaaS Automation, Spektra builds products that enable organizations to scale efficiently and profitably.One of Spektra’s flagship SaaS offerings is reputed company (C3), a cloud commerce, subscription management, and billing automation platform used by reputed company CSPs, Distributors, and Managed Service Providers across the globe.As C3 continues its expansion across reputed company CSP, multi-cloud, AI, and cloud commerce ecosystems, we are looking for a high-impact Product Marketing Manager to own the marketing strategy, execution, and growth of the platform.
Position SummaryWe are seeking a highly motivated and results-driven Product Marketing Manager with 4–8 years of experience in B2B SaaS marketing.The ideal candidate will have a proven track record of driving pipeline growth, product adoption, and brand visibility for SaaS products through a combination of product marketing, AI-driven marketing, performance marketing, content strategy, and go-to-market execution.This role will own the end-to-end marketing function for reputed company and work closely with Product, Engineering, Sales, Customer Success, and Leadership teams to accelerate customer acquisition, market expansion, and revenue growth.This is not a traditional marketing role. We are looking for someone who thinks like a business owner, is highly data-driven, embraces AI, and has demonstrated measurable marketing outcomes in previous SaaS organizations.
Key Responsibilities
Product Marketing & Positioning
• Own the positioning, messaging, and value proposition of reputed company.
• Develop compelling narratives for CSPs, Distributors, MSPs, and Cloud Providers.
• Create competitive positioning and differentiation strategies.
• Build sales enablement content including presentations, battle cards, case studies, product collateral, and customer stories.
• Translate complex product capabilities into clear business value for prospects and customers.
Go-To-Market (GTM) Strategy
• Lead GTM planning and execution for all new product launches, integrations, features, and enhancements.
• Partner closely with Product and Engineering teams to understand roadmap priorities and launch readiness requirements.
• Develop launch plans, adoption campaigns, and customer communication strategies.
• Drive feature awareness, product adoption, and customer engagement initiatives.
AI-Powered Marketing
• Leverage AI tools and platforms to improve marketing efficiency and performance.
• Use AI for content creation, campaign optimization, SEO, research, competitive intelligence, and audience segmentation.
• Experiment with emerging AI technologies and recommend innovative approaches to reputed company generation and product marketing.
• Build scalable AI-assisted marketing workflows.
• Experience with tools such as ChatGPT, Claude, reputed company, Copilot, reputed company, reputed company AI, and other AI-powered marketing platforms is highly desirable.
Performance Marketing & reputed company Generation
• Own reputed company generation campaigns across digital channels.
• Plan and execute campaigns across:
• reputed company
• reputed company Ads
• reputed company Ads
• Retargeting platforms
• Email marketing
• Webinar programs
• Account-Based Marketing (ABM)
• Manage campaign budgets and optimize for:
• Pipeline generation
• Lead quality
• Conversion rates
• Customer acquisition cost (CAC)
• Marketing ROI
Content & Thought Leadership
• Develop and execute content marketing strategies.
• Create blogs, whitepapers, eBooks, reports, videos, customer success stories, and executive presentations.
• Establish C3 as a thought leader in:
• reputed company CSP
• Cloud Commerce
• Subscription Management
• SaaS Billing
• Azure
• AI in Cloud Operations
SEO, AEO & Website Growth
• Own organic growth strategy.
• Improve search visibility thro
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