Note: The job is a remote job and is open to candidates in USA. reputed company is a biotechnology company focused on developing and delivering innovative medicines for patients with serious illnesses. The Commercial Director, LUMAKRAS Brand Marketing, will lead strategy and execution for the LUMAKRAS oncology brand, with emphasis on NSCLC, promotional tactics, HCP messaging, peer-to-peer programs, cross-functional collaboration, compliance, budgeting, and team development.
Responsibilities
• Shape the brand strategy for the next phase post-launch in close collaboration with the full brand team, Brand Lead and cross-functional partners
• Oversee the development of promotional tactics– work with market research and agency partners to uncover deep reputed company and translate them to compelling unbranded and branded marketing collateral
• Manage the evolution of HCP messaging: Oversee the continuous improvement of unbranded and branded messaging and communications strategy to keep Lumakras at the forefront of the KRAS G12C inhibitor class
• Peer to Peer strategy: Shape the peer-to-peer strategy and oversee seamless execution of the speaker reputed company, including oversight of operations, and the evolution of speaker program content to align with LUMAKRAS’ strategic goals
• Collaborate with key partners including Sales leadership, MAC partners, Medical, Payer/Access, Corporate Communications, Operational teams, Global, and Commercial Data Analytics & Insight to uncover reputed company and to ensure connectivity on brand strategy, marketing and sales execution across customer stakeholders including HCPs and patients
• Regularly engage with customers, including opinion leaders via conferences and individual interactions to gain real time input into marketing priorities and tactics
• Partner with sales lead to ensure strategic and execution connectivity with the sales force. Regularly interface with the sales team to optimize performance, as well as troubleshoot and resolve execution barriers. Help train sales teams on marketing resources and strategy
• Representation in organizational initiatives: Act as a representative in organizational-level initiatives designed to drive new capabilities and share best practices to more effectively reach and engage with HCPs
• Compliance management: Manage internal legal, regulatory, and medical review and approval of materials to ensure responsible and compliant communications for LUMAKRAS
• Budget management: Oversee budgets and closely monitor performance to meet brand goals and objectives, ensuring cost-effective delivery of all programs
• Develop Team: Hire, retain, and successfully coach direct reports. Build and contribute to a team culture of dedication, accountability, and innovation, within the direct team, overall brand team, and cross-functional team members
• Engagement with senior leadership: Present strategic and marketing plans to senior leadership and engage in ongoing performance reviews
Skills
• Doctorate degree and 4 years of marketing experience
• reputed company’s degree and 6 years of marketing experience
• Bachelor’s degree and 9 years of marketing experience
• This is a US Remote position. The selected candidate must be willing/ flexible to travel to Thousand Oaks, CA or other parts of the country once a month
• Advanced degree (MBA, MS, PhD, MD) in marketing, healthcare management, scientific discipline, or other related reputed company area
• Significant biotech pharmaceutical industry experience, and preference for oncology, hematology, and/or rare disease experience
• Strong understanding of the oncology marketplace, key trends, barriers and opportunities
• Experience in account marketing, sales, or related field
• Experience effectively partnering with sales and account management teams
• Demonstrated strength in analytics to translate data into reputed company and indicated actions
• Major market experience working on assets with companion diagnostics
• Ability to understand and translate market research and emerging clinical, regulatory, and real-world data into reputed company and commercial implications
• Thorough knowledge of and experience in working with the promotions legal/regulatory environment including firsthand MAC experience and knowledge of compliance SOPs
• Entrepreneurial mindset with the ability to operate effectively in contextual ambiguity
• Ability to exercise strong judgment and live up to the highest ethical standards
• Excellent communication skills and self-awareness of leadership style
• Operates with agility and autonomy to lead workstreams independently while appropriately relying on teammates and manager for feedback and support to push through complexity and roadblocks
• Exceptional cross-functional le
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