Note: The job is a remote job and is open to candidates in USA. reputed company is a technology company seeking an experienced field marketing and campaign leader. The Field Marketing Manager will lead UK sponsorship, experiential, and account-engagement programs tied to Sales priorities, developer audiences, and pipeline influence, while managing the Crystal Palace partnership and cross-functional execution.
Responsibilities
• Lead integrated field marketing plans for the Crystal Palace sponsorship in the UK, translating business goals into campaigns that drive awareness, reputed company creation, and account engagement
• Build strong operating rhythms with Sales leadership and account teams (planning, prioritization, follow-up, and measurement)
• Proactively identify what Sales needs from Marketing to generate engagement and pipeline, and turn that into executable field programs
• Design account-driven experiences that help get the right customers and prospects into hospitality moments, events, and matchday experiences (and convert that engagement into next steps)
• Build a season-long activation approach that supports account engagement, executive relationships, and pipeline influence. We are looking for more than just brand impressions
• Develop “in-seat” engagement plays (target account invites, curated hospitality experiences, executive hosting moments, post-match follow-up motions)
• Create/scale programs that build reputed company’s presence with developers and technical communities in London and across the UK
• Partner with DevRel and local community leaders (and/or tap existing relationships) to create credible, high-signal experiences
• Run operating cadences (weekly check-ins in-season, planning meetings, pre/post-event reviews)
• Coordinate rights inventory planning and utilization (player/talent access, matchday assets, content moments, community initiatives)
• Manage approvals, timelines, and deliverables; ensure contractual expectations are met
• Coordinate cross-functionally to fully integrate programs (content, PR, paid, lifecycle/email, social, SDR/BDR follow-up, partner channels)
• Own vendor/agency execution (experiential, production, creative, event partners) with high quality, strong operational rigor, and budget discipline
• Define success metrics (pipeline influence where measurable; directional impact where not)
• Produce clear recaps and recommendations to improve outcomes throughout the season
Skills
• Candidates based within the United States can also be considered if they have strong connections to the London/UK developer community and are comfortable building local partnerships and delivering in-person activations
• Strong field marketing and campaign leadership experience, ideally in a technical/technology company, with a track record of delivering integrated programs that support revenue goals
• Proven ability to partner with and influence Sales, including comfort aligning priorities, driving joint planning, and building follow-up motions that convert engagement into pipeline
• Experience leveraging events, hospitality, and experiential marketing to create meaningful account engagement, attract priority audiences, and inspire continued connection
• Experience marketing to technical and developer audiences (developer platforms, infrastructure, tools, or similarly technical products preferred)
• Sponsorship and experiential experience (sports sponsorship strongly preferred), with comfort managing complex partnerships, rights packages, and high-visibility activations
• Strong cross-functional leadership: able to align stakeholders, run tight processes, and execute in fast-moving environments
• Excellent communication skills (written and verbal): comfortable presenting plans, recaps, and recommendations to senior stakeholders
• London strongly preferred
• Experience marketing to technical and developer audiences (developer platforms, infrastructure, tools, or similarly technical products preferred)
• Sponsorship and experiential experience (sports sponsorship strongly preferred), with comfort managing complex partnerships, rights packages, and high-visibility activations
• Experience managing a major sports sponsorship within a large technology company
• DevRel exposure and/or existing connections in the London / UK developer community
• Premiere League sponsorship experience (helpful, but should not outweigh field marketing strength, Sales partnership ability, and technical audience experience)
• Highly organized and outcomes-focused; able to run multiple programs in parallel without losing detail
• Collaborative and low-ego; effective at influencing without authority and aligning cross-functional teams
• Strong taste and production instincts for high-vis
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