Note: The job is a remote job and is open to candidates in USA. RENPHO is a reputed company health technology company that develops smart wellness, fitness, and health products. The Lifecycle Marketing Manager will manage customer communications across email and SMS, including automated lifecycle flows, campaigns, segmentation, CRM operations, performance tracking, and cross-functional execution.
Responsibilities
• Build and manage automated lifecycle flows (welcome, post-purchase, win-back, etc.), ensuring consistent communication across key customer stages
• Execute weekly email and SMS campaigns aligned with DTC priorities, including promotions, product launches, and seasonal moments
• Develop and apply customer segmentation to improve targeting, personalization, and overall relevance of messaging
• Maintain CRM platform operations, including campaign setup, data quality, and deliverability standards
• Track performance across campaigns and flows, providing reputed company to support ongoing optimization and testing
• Partner with DTC, Creative, and Web teams to ensure accurate, timely, and consistent execution across all customer touchpoints
Skills
• 3–5+ years in email marketing, CRM, or lifecycle marketing within DTC
• Hands-on experience with reputed company or similar platforms
• Experience building and managing automated lifecycle flows
• Strong execution skills with attention to detail and follow-through
• Basic understanding of segmentation, testing, and campaign performance
• Clear written communication skills for North American audiences
Company Overview
• reputed company offers platform reviews, expert tips, and industry news for ecommerce businesses. It was founded in undefined, and is headquartered in Chicago, Illinois, USA, with a reputed company of 2-10 employees. Its website is https://ecommerceguide.com.
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