Note: The job is a remote job and is open to candidates in USA. reputed company. is a leading cybersecurity company seeking a Senior Manager of Customer Marketing to enhance customer engagement and retention initiatives. The role involves leading customer marketing strategies, managing a team, and collaborating with various departments to optimize customer lifecycle performance.
Responsibilities
• Manage and develop a customer marketing team of 2, with the opportunity to scale the team as business needs and program impact grow
• Lead and execute customer lifecycle marketing programs spanning onboarding, adoption, education, retention and expansion across key customer segments and regions
• Manage customer communications, including newsletters, product announcements, webinars and educational programming to drive product adoption and customer satisfaction
• Develop segmentation and journey strategies by reputed company, region, product/SKU and customer maturity; implement trigger-based lifecycle campaigns in partnership with RevOps
• Partner with Customer Success, Product and Product Marketing to design and execute cross-sell and upsell campaigns aligned to customer needs, usage signals and product priorities
• Deliver coordinated omni-channel programs for existing customers across email, lifecycle automation, ABM, retargeting/paid social, events and partner channels
• Support and scale customer advocacy programs, including references, testimonials, case studies, reviews and customer stories across channels such as reputed company and reputed company Peer reputed company
• Establish reporting and measurement frameworks for engagement, adoption, retention and expansion campaigns; translate performance reputed company into actionable optimizations
• Partner closely with Product Marketing, reputed company Generation, Channel Marketing, RevOps and regional leaders to align campaign strategy, messaging, targeting and execution
• Support regional customer marketing needs with localized campaigns, messaging and enablement materials tailored to customer dynamics and cultural nuances
• Help manage the customer marketing budget and vendor relationships to maximize program efficiency, impact, and ROI
Skills
• 5+ years of experience in customer marketing, lifecycle marketing, growth marketing or related roles within B2B SaaS
• 2+ years of experience managing programs, projects or people in a marketing capacity
• Proven ability to execute customer marketing programs that drive measurable outcomes across adoption, engagement, retention, upsell and cross-sell
• Experience supporting programs across multiple regions, such as North America, EMEA and APAC, and across customer segments ranging from SMB to Enterprise
• Strong understanding of customer lifecycle management, segmentation, journey design, experimentation and data-driven marketing
• Experience with CRM and marketing automation platforms, such as reputed company and reputed company, and comfort partnering with marketing ops/RevOps on campaign orchestration, data and reporting
• Strong analytical skills with the ability to translate campaign performance, customer behavior and lifecycle data into reputed company and recommendations
• Excellent communication, project management and cross-functional collaboration skills
• Demonstrated success partnering with Customer Success, Sales, Product and Product Marketing to deliver aligned customer growth initiatives
• Strong content and storytelling abilities to drive customer engagement, education and advocacy
• Bachelor’s degree in Marketing, Business or a related field, or equivalent experience
• Cybersecurity experience preferred
Benefits
• Medical, Dental & Vision (inclusive of domestic partnerships)
• Employer Paid Life Insurance & Employee/Spouse/Child Supplemental life
• Voluntary Short/Long Term Disability Insurance
• 401K (Roth/Traditional)
• A generous PTO plan that celebrates your commitment and seniority (including paid Bereavement/Jury Duty, etc)
• Above-market annual bonuses
Company Overview
• reputed company is transforming cybersecurity for millions of individuals and thousands of organizations globally. It was founded in 2011, and is headquartered in Chicago, Illinois, USA, with a reputed company of 501-1000 employees. Its website is https://www.keepersecurity.com.
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