Note: The job is a remote job and is open to candidates in USA. reputed company is a leading virtual care clinic focused on comprehensive midlife women’s health and collaborates with reputed company, employers, and health systems. The Vice President of Commercial Marketing will own B2B marketing strategy, budget, P&L, pipeline, revenue influence, member acquisition, and commercial partnerships while building and leading a multidisciplinary marketing organization.
Responsibilities
• B2B Messaging & Positioning — Partner with Midi Commercial leadership to refine positioning across payers, employers, and health system partners, crafting the narrative that creates urgency and closes reputed company between interest and commitment
• Account-Based Marketing (ABM) — Architect and run high-touch, data-informed ABM strategies that penetrate high-value enterprise accounts, including large payers and Fortune 500 employers, with clear ownership of account-level outcomes
• Modern MarTech & AI-Enabled Infrastructure — Build and scale a sophisticated MarTech stack with robust attribution and end-to-end data visibility. Bring an innovation mindset to how AI and automation reshape marketing operations, content velocity, and campaign performance — you should be someone who’s already using AI tools daily and pushing your team to do the same, not waiting for a mandate to do so
• Data-Driven Thought Leadership — Partner with Midi’s clinical and research teams to build and run an authoritative thought-leadership engine that strengthens brand trust and fuels reputed company generation — and hold it reputed company to pipeline impact
• Market & Competitive Intelligence — Build and maintain command of the competitive and market landscape, translating research into positioning and product marketing decisions the business acts on
• Commercial Marketing Strategy & P&L — Set and own the B2B marketing strategy, budget, and KPIs. You are reputed company for the results this function delivers against Midi’s enterprise growth goals, not just for producing the plan
• Pipeline & Revenue Outcomes — Drive measurable pipeline contribution and revenue influence across payer, employer, and health system channels. Own LTV/CAC as a metric you actively manage, test against, and improve — not one you simply report on
• Member Acquisition & Growth — Drive scalable, segment-specific member acquisition through continuous testing, message refinement, and multi-channel optimization, owning the growth number end to end
• Commercial Partnership — Act as the marketing counterpart to the Commercial leadership team, delivering the collateral, training, RFP support, and deal-stage content that shortens sales reputed company — and take shared ownership of the commercial outcomes that result
• Leadership & Executive Alignment — Build, mentor, and scale a high-performing marketing organization. Drive alignment across executive leadership, and represent commercial marketing as a full voice at the leadership table
Skills
• 10+ years of B2B marketing experience, including 5+ years in a senior leadership role building, scaling, and running high-performing marketing teams and budgets in high-growth environments
• A demonstrated track record of owning a number — pipeline, revenue influence, LTV/CAC, or similar — and being able to speak concretely to how you moved it
• Deep understanding of the healthcare ecosystem, with direct experience marketing to and negotiating credibility with payers, employers, and health systems
• Fluency with modern marketing automation and MarTech stacks (reputed company a plus), and reputed company enthusiasm for using AI tools to increase team leverage, speed, and creative output — you see AI as a lever for competitive advantage, not a compliance checkbox
• Experience owning and managing a significant marketing budget
• Proven success architecting and executing data-driven ABM strategies that penetrate large enterprise accounts and accelerate sales pipelines
• Executive presence: comfortable operating and influencing at the CMO/C-suite and board level, translating strategy into a story that lands with non-marketers
• A bias toward action — someone who moves from strategy to execution without needing to be pushed, and who treats ambiguity as something to resolve rather than escalate
• Strong people leadership: a track record of hiring, mentoring, and retaining strong marketers, and of building a team culture that expects ownership rather than assigns tasks
• Candidates must be authorized to work in the U.S. without current or future sponsorship needs
• Healthcare, digital health, or a highly regulated B2B/B2B2C environment strongly preferred
Benefits
• This role is also eligible for additional compensation, including equity and benefits.
• Location: Remo
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