Company DescriptionFounded in 1978, California Closets has built a reputation as the leader and design authority in premium space management, delivering custom-designed organizational solutions and exceptional service.We believe home is more than just a place — it should be a source of creativity, comfort, and connection.From beautiful walk-in closets and entertainment centers to versatile pantries and home offices, we design custom storage solutions that add value to your life and home by making space for what belongs.Think of it as ‘practical magic.’Job DescriptionWe are seeking a creatively strategic Senior Growth Marketing Manager with a strong focus on Paid Search including Bing and Google Paid Search, Demand Gen, Performance Max and YouTube campaigns.This role will be responsible for using data-driven insights to develop and own paid search strategies, manage media budgets, drive campaign execution, and work cross-functionally to achieve growth and ROI objectives.While this role is focused on paid search, we’re seeking a candidate that is aware of the greater paid digital ecosystem including broadcast, streaming and OTT advertising, paid social, affiliate marketing and their potential impacts on paid search performance.The ideal candidate has a passion for problem-solving, a data-first mindset, and excellent communication skills.You will be part of the Growth Marketing team–a collaborative group of marketers working to expand brand awareness and generate demand for California Closets through conversations with the customer.Optimizing their brand experience from awareness through first contact with us.Base salary for this range is $130k – $150k benefits.Our salary ranges are determined by role, level, and location.This is a remote position, however there is occasionally travel required about 3-5x per year.ResponsibilitiesOwnership role in the planning, management, and execution of all California Closets Paid Search campaigns, including but not limited to account setup, development and implementation of strategies, campaign structure, budget management, bidding strategies and invoice and billing managementExperience managing budgets more than $10M, with an aptitude for managing market-specific billing details and reporting these charges to internal finance teamsActively direct and manage a digital agency to define, execute and measure marketing campaigns to maximize efficient customer growth for existing and new paid media channels, including paid search (SEM), YouTube video and display, programmatic, and retargetingActively direct and manage digital agency efforts to conduct keyword research, competitive analysis, and audience targeting to identify growth opportunities and mitigate risksHave a true love of data and problem solving.Know what data to pull to obtain needed insights and be skilled at interpreting the data and knowing where and how to dig deeper to uncover anomalies, unexpected outcomes and key performance insightsReview paid search and YouTube campaign performance by market / DMA and work directly with local business owners & managing operators to adjust strategies to align with their business specific objectivesMeet and exceed monthly volume and ROAS targets by driving continuous improvement and experimentation of new optimization concepts and tacticsMeet regularly with agency and platform account teams to assess account performance, and to ensure optimal solution adoption while continually evolving strategies in tandem with the rapidly shifting paid search landscapePartner with digital agency to monitor new opportunities within the Google and Microsoft Ads platforms to test and optimize accountsAs the driving force behind our YouTube efforts, you’ll create a data-driven YouTube advertising strategy that compliments California Closets overall business goalsConduct in-depth post-campaign analysis, test plans for new user acquisition initiatives, and measure performance to identify testing opportunities across paid search and YouTubeCollaborate across levels and functions within the Growth, Tech, Operations, Solutions and Brand teams to support company growth initiativesDevelop creative and innovative solutions for how to leverage paid search and YouTube for customer acquisition with a willingness to test new strategies and tacticsDerive critical insights from data (front-end performance metrics from search engine platforms and back-end California Closets actions) and synthesize recommendations to deliver improvements to campaign performanceProven ability to seek cross channel insights by conducting attribution analysis to understand how the market specific media mix impacts paid search performance, regarding new / returning visitor volume and qualityProactively seek ongoing education with the very latest industry trends and advancements in paid search, AI and all other aspects of modern digital marketingEnsure that your efforts and those of 3rd party partners adhere to the latest corporate privacy and data governance policiesQualifications7years of Paid Search experience managing and optimizing campaigns in Google Paid Search and Microsoft Ads.Hands-on experience managing and optimizing YouTube video campaigns.Google and Microsoft Ads certifications.Advanced proficiency in Google Analytics (GA4).Strong skills in Excel (macros, charts, pivot tables) and Tableau or similar BI platforms for data manipulation and visualization.Proven experience with A / B testing and iterative campaign optimization.Detail-oriented with a passion for creating processes to manage multiple campaigns and track location / franchise-specific strategies.Ability to use data and metrics to solve problems, support assumptions, and identify opportunities.Track record of exceeding performance goals through analysis, problem-solving, and strategic execution.Additional InformationFind us on Facebook, YouTube, and InstagramWe are an equal opportunity employer.We E-Verify.All your information will be kept confidential according to EEO guidelines.#J-18808-Ljbffr.
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