Role Description
This is a remote role.
Marketbridge is seeking a Director, Media Strategy to lead the development and execution of integrated media strategies for enterprise B2B clients. Working alongside a team of talented media professionals, and leading the charge on strategy media strategies with cross-functional partners, you will help build best-in-class, brand-to-demand campaigns that deliver measurable business results.
Key Responsibilities
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Media Strategy and Planning
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Develop comprehensive B2B media strategies that align with client marketing objectives, target audiences, and business goals.
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Translate broader marketing and demand-generation strategies into actionable, full-funnel media plans.
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Identify and evaluate media opportunities across programmatic, paid social, SEM, trade publications, outdoor, traditional media, and other relevant channels.
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Provide strategic direction throughout campaign planning, activation, optimization, and reporting.
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Ensure media plans are appropriately structured, measurable, and optimized to deliver against agreed-upon objectives.
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Campaign Execution and Optimization
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Partner with channel specialists and activation teams to ensure campaigns are executed accurately and in alignment with the approved strategy.
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Support in-platform campaign management and optimization when required.
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Review campaign performance and use data and insights to identify optimization opportunities.
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Help establish campaign measurement frameworks, key performance indicators, and reporting approaches.
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Ensure learnings and performance insights are incorporated into future planning and recommendations.
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Client Partnership
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Serve as a trusted media advisor to clients, providing clear, informed, and actionable recommendations.
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Lead or support client conversations related to media strategy, planning, campaign performance, and optimization.
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Present media plans, results, insights, and recommendations with clarity and confidence.
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Build a strong understanding of each client’s business, industry, audiences, and competitive landscape.
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Identify opportunities to expand or strengthen the agency’s media offering within existing client relationships.
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Vendor and Budget Management
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Build and maintain strong relationships with B2B media vendors and platform partners.
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Evaluate vendor capabilities, opportunities, and recommendations to ensure they align with client needs.
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Support media negotiations and work to secure appropriate rates, placements, and added value.
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Oversee media budgets and ensure investments are allocated and managed responsibly.
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Maintain awareness of new media partners, platforms, tools, and opportunities relevant to B2B audiences.
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Team Leadership and Collaboration
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Provide guidance, mentorship, and strategic direction to media team members.
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Review media plans and recommendations to ensure strategic quality, accuracy, and alignment.
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Support the professional development and growth of junior and mid-level team members.
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Foster strong collaboration across media, account management, demand strategy, creative, analytics, and other internal teams.
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Contribute to the continued evolution of Marketbridge’s media processes, tools, capabilities, and best practices.
Qualifications
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Bachelor’s degree in Marketing, Communications, Business, or a related field is a plus.
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8+ years of experience in media strategy, planning, and buying, preferably within an agency environment.
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Strong experience developing and executing media strategies for B2B clients.
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Demonstrated knowledge of B2B media channels, including programmatic, paid social, SEM, and trade publications.
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Experience working with The Trade Desk, DV360, or comparable programmatic platforms.
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Experience managing substantial media budgets and working with media vendors and platform partners.
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Strong analytical skills and experience interpreting media performance data and reporting.
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Experience leading client presentations and providing strategic media recommendations.
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Previous experience mentoring, managing, or providing direction to media professionals.
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Excellent communication, presentation, and relationship-management skills.
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Ability to manage multiple client accounts and quickly shifting priorities in a fast-paced agency environment.
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A collaborative mindset and the ability to bring forward new ideas, challenge existing approaches, and work effectively across teams.
Benefits
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Time Off & Flexibility
– Flexible PTO, summer Fridays, and paid parental leave (up to 16 weeks for birthing parents). Plus, we’re closed from Christmas to New Year’s so you can fully unplug.
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Health & Wellness
– Comprehensive medical benefits and free premium access to the Calm app for relaxation and mindfulness.
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Financial Security
– 401(k) with a 3% company contribution (US Only), life insurance, long-term disability, and AD&D coverage for extra peace of mind.
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Learning & Growth
– A professional development fund ($500) and continuous learning programs to invest in your career.
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Tech & Perks
– Company-provided laptop & accessories, monthly Wi-Fi & cell stipend, ChatGPT Enterprise Access and exclusive discounts through Perkopolis.
Location: , ,
Salary: 100000 – 140000
Remotive: Apply Here