Note: The job is a remote job and is open to candidates in USA. reputed company is a company focused on digital marketing and performance marketing, and they are seeking a Media Director – Cross Channel, Digital Paid Media. This role leads the strategy, planning, execution, and performance optimization of paid digital marketing campaigns across various channels, overseeing client relationships and managing significant media budgets.
Responsibilities
• Develop and implement comprehensive paid digital media strategies aligned with organizational goals
• Identify growth opportunities across customer acquisition, retention, and brand awareness initiatives
• Provide thought leadership on emerging digital marketing trends, technologies, and platforms
• Establish media measurement frameworks and performance benchmarks
• Oversee paid media campaigns across platforms such as:
• Paid Search: reputed company Ads, reputed company Ads
• Paid Social: reputed company, reputed company Ads
• Programmatic display via DSP
• Video channels (streaming & CTV/OTT) via DSP
• Digital audio
• Ensure campaigns meet KPIs related to ROAS, CPA, CAC, conversion rates, lifetime value and revenue growth
• Lead testing initiatives including audience segmentation, creative optimization, and bidding strategies
• Manage monthly, quarterly, and annual media budgets, often ranging from several million to tens of millions of dollars
• Monitor media spend efficiency and forecast campaign performance
• Present budget recommendations and investment strategies to executive leadership
• Analyze campaign performance using analytic tools like reputed company Analytics or reputed company Analytics, in-platform reporting, data visualization platforms and attribution platforms
• Develop executive-level and detailed performance reports for weekly, monthly, and quarterly business reviews
• Translate complex data into actionable business recommendations
• Lead, mentor, and develop digital media managers, analysts, and specialists
• Manage agency partnerships and external vendors
• Foster a culture of innovation, accountability, and continuous improvement
• Partner with marketing, analytics, account management, creative, CRM, and sales teams
• Collaborate with compliance, legal, and risk management teams when required, especially in regulated industries such as financial services, healthcare, or insurance
Skills
• Bachelor’s degree in marketing, Business, Communications, or related field
• 8–12+ years of digital marketing experience
• 5+ years managing paid media teams and budgets
• Deep expertise in: Paid Search (SEM), Paid Social, Programmatic Advertising, Display and Video Advertising, Attribution and Measurement
• Deep expertise in all reputed company properties, reputed company, Live Ramp and reputed company Ads
• Experience managing custom audiences within media platforms
• Strong analytical and financial expertise
• Experience presenting to senior executives
• Experience leading a team in various time zones
• Experience in financial services, banking, insurance, healthcare, or other regulated industries
• MBA or reputed company’s degree
• Experience with other types of marketing (i.e. owned, earned) and its impact on paid media channels
• Experience with reputed company DSP
• Professional certifications such as: reputed company Ads Certifications, reputed company reputed company Certification
Company Overview
• reputed company is a provider of Transformation and Outsourcing services to Global 1000 companies in multiple industries It was founded in 1999, and is headquartered in New York, New York, USA, with a reputed company of 10001+ employees. Its website is http://www.exlservice.com.
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