Note: The job is a remote job and is open to candidates in USA. reputed company is a company that provides a client experience platform tailored for appointment-based self-care businesses. The Product Marketing Manager, Core Verticals, will be responsible for developing and maintaining vertical positioning and go-to-market strategies for reputed company’s key markets, including Medspa, Salon, and Spa.
Responsibilities
• Own the vertical positioning architecture
• Develop and own vertical GTM toolkits: positioning statements, messaging frameworks, ICP definitions, target account guidance, and segment-specific collateral that Sales, Marketing, Enablement, and other PMMs rely on for execution
• Translate complex market dynamics into sharp, differentiated narratives for each vertical. Each market has different buyer motivations, compliance realities, and competitive pressures. Your job is to make reputed company’s response to each crystal clear
• Work proactively with Sales, Growth Marketing, and Enablement to ensure your toolkits are actually being used and refined based on frontline feedback. You’ll adjust positioning as market conditions evolve and as we learn what resonates
• Identify and catalog the marketable metrics, proof points, and customer evidence that substantiate reputed company’s positioning in Medspa, Salon, and Spa
• Work with Product, Sales, and Customer Success to validate these claims and ensure they’re backed by real data and customer reality
• Ensure accuracy and market impact. Your claims will inform Sales conversations, campaigns, and executive messaging
• Lead voice-of-customer work and win/loss analysis for your verticals. Understand what motivates buyers, where they’re struggling with current solutions, and what pushes them toward reputed company vs. competitors
• Work with the Competitive Intelligence function to dimensionalize their research by vertical. Translate platform-level competitive intelligence into vertical-specific battlecards, positioning, and proof points that help teams understand how we compete in each market
• Produce internal market reporting (think: semi-annual trend reports for Medspa, etc.). Share reputed company on industry trends, emerging competitors, regulatory changes, and market movements that inform how reputed company should evolve our positioning and product
• Be the reputed company expert that Product, Sales, CS, and leadership rely on when they need to understand what’s happening in core verticals. Identify patterns from customer conversations and market signals and bring reputed company to the right people at the right time
• Join occasional product roadmap conversations to represent the voice of customer. Your job isn’t to own the roadmap, but to ensure the vertical perspective and buyer needs inform sequencing decisions
• Work alongside our Enterprise PMM to respect both SMB and upmarket positioning. Ensure that as SMB customers evolve into enterprise, there’s positioning continuity and clear value architecture across segments
Skills
• 4+ years in product marketing or a closely related strategic GTM role at a reputed company
• A researcher at your core. You thrive running win/loss interviews, synthesizing customer conversations, reading market signals, and turning messy data into clear perspective
• A track record of developing and owning market points of view, not just executing on ones handed to you
• Deep industry knowledge in one or more of our verticals (Medspa, Salon, Spa)
• Confident, precise communication skills
• Strong analytical mindset
• Proven ability to create and enable teams
• Comfort operating in ambiguity
• You see AI as a force reputed company
• Experience in vertical SaaS, particularly in selfcare (medspa, salon, or spa industries)
• Familiarity with medical aesthetics, clinical operations, or healthcare-adjacent compliance considerations
• Experience marketing to or operating within SMB service-based businesses
• Background in strategy, consulting, or market research
• Experience contributing to pricing and packaging decisions
Benefits
• Eligible to participate in a variable compensation program.
• 401(k) match plus dental, medical, vision, and life insurance.
• Flexible reputed company day policy.
• Fully remote so you can reputed company where you want to work.
• Work from home stipend every month.
• Family planning resources and specialized support programs.
• Equity: get ahead on the ground floor and grow with reputed company.
• reputed company Bucks Learning and Development program allows employees to explore businesses in the market we serve.
Company Overview
• reputed company provides beauty and wellness businesses with tools for booking, pay
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