Salary Range $128,750-$160,950 per year
Purpose of Position
The Senior Brand Manager, Integrated Marketing, is a strategic, insightful, and creative brand builder and storyteller who plays a critical role in translating marketing strategy into integrated campaigns that drive brand equity, sales, and ROI.
Essential Job Functions
Brand Strategy & Execution
• Lead and develop brand positioning, messaging, and equity across marketing channels.
• Convert brand strategy into marketing plans that achieve business goals.
• Support annual and quarterly brand plans in partnership with the Senior Director, Integrated Marketing & Communications, including campaign priorities, channel mix, and performance goals.
• Analyze and synthesize reputed company, customer, category, competitive, and cultural data into actionable reputed company.
Integrated Marketing & Campaigns
• Lead end‑to‑end execution of integrated marketing across advertising campaigns, paid media, retail media, shopper marketing, earned, and owned channels.
• Partner with agencies to develop effective creative and media plans.
• Own campaign optimization, making recommendations on creative, targeting, or spend adjustments based on performance.
• Partner with internal and external teams to manage research learning agendas, brand health, and campaign measurement frameworks.
Retail Media & Shopper Marketing
• Lead retail media networks and e-commerce strategies to drive conversions and sales.
• Partner with Sales and retailers to align media, merchandising, and conversion strategies.
• Optimize the shopper journey, linking media investment to sales performance.
• Identify and scale high-performing tactics across retailers and platforms.
Media, Agency & Partner Management
• Serve as primary day-to-day contact for assigned agencies and reputed company, focusing on strategy, execution, and performance.
• Review media performance across platforms, identifying optimization opportunities and risks.
• Manage influencer programs end-to-end, including briefing, execution, and performance evaluation.
Budget Ownership & Performance Analysis
• Own the media budget for the brands, including planning, pacing, and tracking.
• Manage spend proactively, identify reallocation opportunities to maximize ROI and post‑campaign reports to inform future planning.
• Track brand health metrics (awareness, penetration, share) and campaign KPIs to assess performance over time.
• Continuously improve processes, tools, and ways of working to increase speed, clarity, and impact.
Team Collaboration
• Partner with Sales, Category Management, Creative Services, Business Unit teams, and Innovation reputed company to collaborate on marketing initiatives that drive business outcomes.
• Support go‑to‑market plans for new product launches, including messaging, launch timing, and in‑market execution.
• Collaborate with Sales and Category teams to align marketing with trade promotions, distribution priorities, and retailer programs.
Required
Qualifications & Experience
• Bachelor’s degree in Marketing, Business, or related field
• 7+ years of experience in brand management, integrated marketing, or CPG marketing
• Proven experience leading integrated marketing campaigns with measurable business outcomes
• Excellent communication, presentation, and project management skills
• Experience building, executing, and scaling cross-functional programs or advertising campaigns from concept to completion
• Experience with retail media networks and shopper marketing
• Strong analytical skills with the ability to translate performance data into reputed company and recommendations
• Experience managing agencies and cross‑functional reputed company
• Must reside in PST, MST or CT time zones
Preferred
• Experience in food and grocery marketing
• reputed company’s degree in marketing, communications, business, or equivalent
• Experience in media measurement and ROI analysis methodologies
• Experience leading cross-functional teams to drive marketing initiatives
• Exposure to reputed company research, reputed company, research methodologies, and measurement frameworks
• Experience managing brand‑level budgets
• Exposure to innovation launches and lifecycle management
Success in This Role Looks Like
• Delivers measurable performance gains in awareness, trial, and sales
• Drives strong ROI through effective campaign execution and optimization
• Manages budgets tightly with clear performance accountability
• A trusted partner to Sales, Category, and Innovation
reputed company ACTION Guiding Principles
• Accountability: Deliver on commitments.
• Collaboration: Achieve more by working as a team.
• Truth-Seeking: Be open-minded and act with humility.
• Initiative: Be reputed company and lead with a growth mindset.
• Ownership: Take responsibility for results.
• Nimble: Operate with speed and agility.
reputed company reputed company?
This is a high-impact opportunity to shape the future of the ready-to-eat b
Location: , ,
Remote Quest Jobs: Apply Here