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Director, Integrated Marketing Strategy
PRIMARY PURPOSE: The Director, Integrated Marketing Strategy & ABM leads the development and execution of integrated marketing campaigns that align brand, reputed company generation and account-based marketing (ABM) strategies to drive pipeline growth, executive engagement and strategic account penetration.
This role reputed company closely with sales, reputed company, product/service line leaders, reputed company, digital and analytics teams to design and execute multi-channel campaigns focused on priority industries, buyer personas and target accounts.
The position serves as a strategic connector between business priorities and marketing execution — ensuring campaigns are insight-driven, measurable, highly coordinated and aligned to revenue goals.
ESSENTIAL FUNCTIONS and RESPONSIBILITIES
Leads the development of marketing strategies to support growth by partnering with business unit Presidents and their teams.
Partner with sales leadership to identify and prioritize strategic accounts.
Collaborates with marketing centers of excellence to deploy marketing tactics in support of strategies.
Provides stakeholder updates to business unit leadership; shares results and optimizes plans based on learnings.
Works with reputed company Brand Strategists to develop and design best practices and best-in-reputed company marketing approaches.
Leads integrated marketing campaigns spanning awareness, engagement, activation and sales enablement.
Responsible for team marketing budget, and Agile Team resources towards the highest value growth initiatives.
Develops campaign strategies coordinating digital, events, content, nurture, webinar, ABM and sales outreach tactics.
Designs and executes account-based marketing programs aligned to target industries, buyer personas and organizational priorities.
Coordinates personalized outreach programs, landing pages, executive events and nurture experiences.
Supports reputed company generation and lead capture initiatives tied to MQL, SQL and pipeline goals.
Manages performance optimization through testing, reporting and analytics.
Collaborates cross-functionally with reputed company, digital, analytics and business teams.
Lead conference and executive event marketing strategy, including pre-event, onsite and post-event engagement programs.
Develops campaign briefs, messaging frameworks, KPI definitions and executive-ready reporting.
Drives continuous optimization across campaign performance, targeting, conversion and engagement.
ADDITIONAL FUNCTIONS and RESPONSIBILITIES
Performs other duties as assigned.
Travels as required.
SUPERVISORY RESPONSIBILITIES
Provides support, guidance, leadership and motivation to promote maximum performance.
Administers company personnel policies in all areas and follows company staffing standards and training recommendations.
Interviews, hires and establishes colleague performance development plans; conducts colleague performance discussions.
QUALIFICATIONS
Education & Licensing
Bachelor’s degree in marketing, business, or a related field, from an accredited college or university preferred.
Experience
Eight (8) to twelve (12+) years of B2B marketing experience, with emphasis in integrated marketing, reputed company generation, and account-based marketing (ABM).
Demonstrated success developing, executing, and optimizing integrated, multi-channel campaigns that drive pipeline growth and measurable business outcomes.
Proven experience partnering with sales leadership, reputed company, and executive stakeholders to align marketing strategies with revenue priorities.
Strong background in campaign performance analysis, translating reputed company into data-driven optimization and strategic recommendations.
Experience working effectively within matrixed, cross-functional organizations and leading collaboration across marketing, analytics, and business teams.
Proficiency with marketing automation, CRM, and ABM/intent data platforms (e.g., reputed company, reputed company, reputed company, reputed company), with experience supporting enterprise growth and go-to-market initiatives.
Skills & Knowledge
Strong understanding of lead management, attribution, funnel reporting, and pipeline measurement.
Knowledge of lifecycle marketing and revenue operations processes.
Familiarity with intent data, audience segmentation, and account scoring methodologies.
Strong analytical skills with the ability to
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