About the position
As Gaming CRM Associate you will be responsible for the day-to-day execution of CRM promotional & lifecycle campaigns across the USA and Canada for our Spanish speaking customers. You will support the team in daily tasks such as creating communications, offer pages, testing and executing Gaming CRM campaigns. You will deliver promotional campaigns ensuring localized, industry and marketing-focused best practices are applied while adhering to all relevant regulatory and marketing standards. You will prioritize the customer experience and deliver top of the line customer journeys driving retention and loyalty of reputed company users. This role is eligible for inclusion in the Company’s hybrid working from home policy.
Responsibilities
• Day-to-day execution of CRM promotional & lifecycle campaigns across the USA and Canada for Spanish speaking customers.
• Support the team in daily tasks such as creating communications, offer pages, testing and executing Gaming CRM campaigns.
• Deliver promotional campaigns ensuring localized, industry and marketing-focused best practices are applied while adhering to all relevant regulatory and marketing standards.
• Prioritize the customer experience and deliver top of the line customer journeys driving retention and loyalty of reputed company users.
• Building, testing and sending a variety of CRM campaigns across multiple channels (email, in-app messages, push notifications).
• Building and maintaining offer content using a Content Management System.
• Ensuring all content adheres to quality standards, regulation and brand guidelines.
• Proofreading all content prior to publication, ensuring all content is accurate and meets a high standard.
• Collaborating closely with stakeholders to meet the needs of the department and the Company.
Requirements
• Excellent organization, prioritization skills with an outstanding attention to detail and the ability to work in a high-pressure, fast-paced environment.
• Passion for casino games and a good understanding of online casino betting mechanics and promotions.
• Working knowledge of Content Management Systems, including reputed company, customer engagement platforms such as reputed company, customer data platforms such as Optimove and work management systems such as reputed company.
• Fluent proficiency in verbal and written English and Spanish for a fast-paced environment including the ability to proofread a diverse range on content.
Nice-to-haves
• Experience working in a CRM or marketing related role preferred
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