Role Description
This job listing is related to marketing and advertising, NOT logistics.
Sierra Media is a fast-growing performance marketing agency hiring a remote Meta & Google Ads Media Buyer (part-time to start, with a path to full-time). We manage paid ad campaigns for home-service and growth-focused clients across the US, and we need someone who can take ownership over targeting strategy with real judgment and critical thinking, not just execute a checklist.
Duties & Responsibilities
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Build, launch, and manage Meta and Google Ads campaigns end-to-end for multiple clients
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Set and refine geographic and audience targeting based on each client’s actual service area and business logic, not generic interest-based targeting
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Set up and maintain automations in our Go High Level CRM (lead routing, follow-up drip sequences, pipeline/KPI tracking)
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Create ad graphics and static ad creative using Canva and AI tools (e.g. ChatGPT) for client campaigns
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Schedule and manage social media content across Meta platforms (Facebook/Instagram), including captions, hashtags, and platform-specific posting cadence
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Set up and monitor weekly performance reporting for client ad accounts
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Follow established SOPs for campaign setup, reporting, and client communication
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Monitor campaign performance daily and optimize for lead quality and cost efficiency
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Attend 2x weekly team morning meetings
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Communicate clearly with the internal team on campaign status, results, and any issues
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Troubleshoot underperforming campaigns independently before escalating
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Perform other virtual assistant duties as assigned
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Work anywhere within the following US hours → South Africa local time (for Duties & Responsibilities): 6:00 AM–4:00 PM US Eastern Standard Time (EST, UTC-5) = 1:00 PM–11:00 PM South Africa Standard Time (SAST)
Qualifications
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Critical thinking and problem-solving skills
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Demonstrated ability to independently set and justify geographic ad targeting based on a client’s real service area and business logic
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Experience correctly configuring Meta Lead Ads campaigns for actual lead generation
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Proper researching and marketing skills
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Strong communication and extreme ownership
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Minimum 12 months of advertising and marketing experience
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Minimum 12 months of hands-on experience running live campaigns in Go High Level or a similar CRM
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Proven experience managing live ad campaigns in Meta Ads Manager and Meta Business Manager
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Experience with Google Ads Manager
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Comfortable using Canva for ad creative and graphics
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Experience with Slack for daily team communication
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Familiarity with AI tools (e.g. Claude, ChatGPT)
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Comfortable recording and reviewing Loom videos for async communication/training
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Strong English proficiency, both written and verbal
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Experience with Google Drive/Sheets for file and data management
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Nice to have: experience with Dropbox and Frame.io for video asset review and approval workflows
Requirements
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High sense of ownership: resolves problems proactively
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Comfortable asking clarifying questions
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Detail-oriented; double-checks campaign setup before publishing live
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Takes feedback and coaching well
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Proactive communicator: flags issues early and offers solutions
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Willingness to learn, grow and be self-taught
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Ability to follow SOPs and understand tasks conceptually
Benefits
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Starts part-time: about 20-25 hours/week (4-5 hours/day), paid weekly
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Hourly rate: R145-R175/hour (equivalent to the full-time R25,000-R30,000/month range), based on experience
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Paid training period working alongside current team member on a live account
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Clear path to a full-time, salaried position as our client roster grows, based on demonstrated performance and proficiency
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Hours must be tracked via Clockify or a similar time-tracking tool
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