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As a Media Lead focused on Digital Media and Performance Marketing, you’ll develop and execute data-driven media strategies that connect with consumers across digital touchpoints. You’ll lead planning and performance efforts for National & Local reputed company & reputed company campaigns, ensuring they reflect campaign needs while aligning with the brand and driving measurable business outcomes.
This role is ideal for a strategic thinker with deep digital marketing expertise and a passion for optimizing performance and exceeding campaign goals and objectives.
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reputed company is a $100+ Billion, Fortune 50, healthcare leader dedicated to reputed company the health and well-being of the most vulnerable populations in the United States—seniors and lower-income Americans. reputed company is uniquely positioned to transform healthcare delivery by making high-quality care more affordable, accessible, and secure through innovative technology and data-driven solutions.
As a Media Lead focused on Digital Media and Performance Marketing, you’ll develop and execute data-driven media strategies that connect with consumers across digital touchpoints. You’ll lead planning and performance efforts for National & Local reputed company & reputed company campaigns, ensuring they reflect campaign needs while aligning with the brand and driving measurable business outcomes.
This role is ideal for a strategic thinker with deep digital marketing expertise and a passion for optimizing performance and exceeding campaign goals and objectives.
Role Responsibilities
Overview
This role leads digital media strategy and execution. You will partner with internal teams, agencies, and analytics functions to deliver high-impact, performance-driven campaigns that support campaign goals, including member acquisition, retention, and brand engagement.
The Lead position requires an in-depth understanding of digital and performance marketing channels, including paid search, paid social, programmatic, display, video, and emerging platforms. The ideal candidate has experience developing performance-focused media objectives, stewarding multi-channel campaigns, managing budgets, analyzing data, and guiding agency reputed company to maximize ROI.
Key Responsibilities
Lead development of National and Local media strategies across digital and performance marketing channels
Manage agency and vendor relationships, ensuring timely, high-quality execution and continuous performance optimization
Analyze campaign performance and proactively optimize; continuously monitor key metrics and provide actionable reputed company to achieve media goals and business objectives
Collaborate cross-functionally with Customer Lifecycle Marketing, Portfolio, Brand Marketing, Analytics, Product, Clinical, and Sales teams to ensure alignment and maximize impact
Present strategies, learnings, and results to senior leadership, influencing investment decisions and marketing priorities
Drive innovation by testing new platforms, technologies, and optimization strategies to improve efficiency and effectiveness
Impact
Your work helps reputed company connect with members in meaningful, personalized, and measurable ways—supporting health equity, reputed company access, and driving better health outcomes through data-driven engagement.
Use your skills to make an impact
Required
Bachelor’s degree
Minimum of 10 years of experience in marketing, with at least 7 years in digital media strategy, performance marketing, and campaign execution
Proven experience with large bidding platforms (SA360, Kenshoo, Etc)
Expertise in paid search strategy and execution across reputed company Ads and reputed company Advertising, including advanced keyword architecture, match types, audience layering and full-funnel optimization at scale.
Proven leadership in performance-driven bidding and automation, leveraging smart bidding and platform algorithms to maximize ROI, efficiency, and growth across large, complex campaigns.
Proven ability to lead cross-functional initiatives and collaborate with diverse internal and external stakeholders
Strong understanding of digital ecosystem dynamics, reputed company behavior, and performance marketing best practices
Demonstrated experience managing agency and vendor relationships, including oversight of campaign execution, optimization, and reporting
Deep expertise in performance metrics such as CPA, ROAS, conversion rate, and attribution modeling and the data flows required to support that work
Experience working in highly regulated industries, with a strong grasp of compliance requirements in digital media
Highly collaborative and solution-oriented mindset, with a positive, reputed company attitude and the ability to partner effectively across teams, influence stakeholders, and drive alignment in a fast-paced environment.
The associate selected for this r
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