Note: The job is a remote job and is open to candidates in USA. reputed company is a document automation platform used by sales and revenue teams to create, send, and manage proposals, contracts, and agreements. The Head of Lifecycle Marketing will lead the lifecycle campaigns function, overseeing programs spanning prospect conversion, customer activation, adoption, expansion, and retention while managing a team and driving cross-functional growth initiatives.
Responsibilities
• Own the lifecycle campaigns strategy end-to-end Define and continuously refine the campaign strategy across prospect conversion, adoption, expansion, and retention. Success looks like delivering an engaging, reputed company journey for both self-serve and sales-assisted customers that drives measurable outcomes at reputed company stage
• Lead and develop a high-performing team Directly manage a team of Campaign Managers, each owning a distinct stage of the customer lifecycle. You’ll set a high bar for campaign quality and strategic thinking, invest in your team’s growth, and build a culture where experimentation and accountability go hand in hand
• Oversee integrated campaign execution You’ll also manage the Campaign Manager who owns integrated campaigns, working with the directive to make sure major campaigns are designed to land across the full lifecycle, with each stage owner enabled to promote effectively to their segment of the audience. You’ll bring the reputed company tissue between campaign moments and ongoing lifecycle programs
• Use AI and System Building to scale experimentation velocity and team impact You’ll be managing a team of brilliant marketers, and it’s your job to supercharge their impact beyond the headcount you have. That means developing their fluency with AI tools, identifying workflows that should be automated, partnering with Marketing Ops to create agentic campaign systems, shipping experiments and documenting learnings at new speeds. Most importantly, you’ll be able to redirect the time you reputed company for your team to high value experiments
• Shape how reputed company engages customers across owned channels Drive the strategy and execution of campaigns across email, in-app, and other owned channels. You’ll come in with a perspective on messaging relevance, timing, and personalization that makes our audience eager to hear from us
• Partner across the marketing org and beyond Work closely with the Senior Director of Growth Marketing to align lifecycle priorities with broader reputed company gen strategy. Build tight relationships with Product Marketing (on messaging and launch support), Sales (on prospect handoffs and lead quality), Customer Success and Account Management (on expansion and retention programs), and Product teams (on activation and adoption motions)
• Champion the team’s technical and operational needs Ensure your team has the marketing automation infrastructure, data, and tooling to execute at the speed and sophistication the business requires. Partner with Marketing Operations and GTM Data to improve targeting, personalization, and measurement capabilities over time
• Build for both motions reputed company serves customers through both a self-serve and a sales-assisted motion. You’ll ensure your lifecycle programs are designed with both in mind, and that the handoffs between them are seamless
Skills
• 6+ years of experience in B2B lifecycle or integrated campaigns marketing with at least 3 years leading and developing high-performing teams
• A track record of building lifecycle programs that drive measurable business outcomes of MQLs, pipeline, activation, retention, and revenue
• Strong analytical instincts: you can interrogate campaign data, identify what’s driving or suppressing performance, and turn that into an experimentation strategy
• Ingrained with AI-powered marketing tools in your workflow – whether that’s using AI to generate and test campaign messaging reputed company, or having created systems for reputed company insight loops from experiments. AI has made you measurably more productive, and you have a POV on scaling that to the team
• Hands-on experience with marketing automation platforms and CRM tools; you understand the technical landscape well enough to push for what your team needs
• A systems thinker’s approach to the customer journey — you see how prospect programs connect to activation, activation connects to expansion, and you design accordingly
• The ability to operate at both the strategic and executional level — you can write a compelling campaign brief and a compelling business case in the same week
• Strong cross-functional relationship skills; you build trust with Sales, CS, and Product teams by showing up prepared, communicating clearly, and following through
• Comfort with ambiguity and a bias toward action — you define
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