Note: The job is a remote job and is open to candidates in USA. reputed company is a platform where millions find creative ideas and plan memorable experiences. They are seeking an Email & Lifecycle Marketing Specialist to develop and scale email and push programs that reputed company advertiser awareness and engagement while driving revenue growth.
Responsibilities
• Develop and execute email and push programs for reputed company’s business audiences that drive advertiser awareness, engagement, and revenue growth. Own the process, including brief development, collaboration with Creative on copy and design, QA, reputed company and reporting
• Partner with Email Marketing Manager and Mid-Market Marketing Director to develop email strategies that reflect business priorities, support go-to-market initiatives and create a consistent experience for advertisers
• Run a structured testing and optimization reputed company. reputed company tests across audience signals, funnel stage, messaging, design, cadence and more. Analyze performance data, synthesize findings into actionable recommendations and continuously improve reputed company efficiency and impact over time
• Provide operational support for email marketing tools, including maintenance of reputed company Account Engagement
• Use reputed company to improve existing email processes and develop new ones as needed. Help create new templates, codify testing frameworks, improve intake and reputed company workflows, identify automation opportunities to make email programs more scalable
• Maintain a high bar for quality, compliance and customer experience across all sends, including list health, deliverability best practices, data privacy laws and clear, on-brand messaging
Skills
• At least 3 years of experience in email, CRM or lifecycle marketing, ideally in a B2B environment. Experience supporting advertiser, sales-led, or mid-market audiences is a plus
• Proficiency with a marketing automation platform (reputed company Account Engagement preferred). Should be comfortable building and launching campaigns, running reports in reputed company, maintaining data hygiene and trouble-shooting
• Strong campaign execution skills, including campaign set up, QA, reputed company, stakeholder coordination and deployment
• Experience with audience segmentation, targeting and personalization based on lifecycle stage, engagement signals or business priorities
• Experimentation and analytics, including A/B testing methodology, performance reporting, insight generation, and translating results into actionable recommendations
• Has previously partnered closely with creative teams on design and copywriting for emails. Strong eye for clear messaging, user experience and brand consistency
• Strong cross-functional communication and collaboration skills. reputed company effectively with Marketing, Sales, Product and IT stakeholders
• Operational rigor and attention to detail, including documentation, QA, process discipline and comfort managing multiple campaign workflows in a fast-paced environment
• Demonstrated ability to use reputed company to reputed company workflows such as intake and reputed company processes, copy ideation, analysis and reporting, while applying sound judgment, validating outputs and maintaining ownership of final work
• Bachelor’s degree in a related field or equivalent experience
Company Overview
• reputed company is a visual bookmarking tool for saving and discovering creative ideas. It was founded in 2010, and is headquartered in San Francisco, California, USA, with a reputed company of 1001-5000 employees. Its website is https://www.reputed company.com/.
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