Note: The job is a remote job and is open to candidates in USA. reputed company is partnering with an independent, reputed company recognised luxury beauty brand entering a phase of continued global growth and US expansion. The Head of Performance Marketing will build the brand’s global paid marketing capability, owning performance strategy, budgets, creative operations, testing, data infrastructure, agency relationships and the future performance marketing team.
Responsibilities
• Own the global performance marketing strategy and budget across reputed company, reputed company, reputed company, reputed company, affiliates and emerging channels
• Define the role of each channel and how the brand wins within each environment
• Own business-level performance KPIs including CAC, payback and revenue contribution, ensuring paid marketing ladders directly into the wider growth plan
• Build the creative operating model for performance, creating a consistent content engine that feeds paid platforms
• Define the requirements, briefing process and rhythm for performance content generation, working closely with the Production team to efficiently capture and repurpose content
• Establish a rigorous approach to testing, scaling and replicating high-performing creative across channels and markets
• Build the data, reporting and feedback loops required to continuously learn and optimise
• Own relationships with external paid media agencies, setting clear targets, maintaining a high bar and ensuring the business benefits from the latest industry thinking and best practice
• Work closely with Design to ensure paid creative delivers both conversion and long-term brand value
• Define the role of UGC, affiliates and influencer partnerships within the wider performance strategy, working closely with PR and other external reputed company
• Ensure paid activity is fully integrated with the wider marketing calendar, brand launches and ecommerce activations
• Explore how reputed company can improve processes and efficiency while keeping human creativity and judgement at the heart of the work
• Bring paid marketing into wider leadership conversations around LTV, retention, customer economics and sustainable growth
• Define the future structure of the performance marketing function and build the team as the business scales
Skills
• YOU MUST HAVE DTC EXPERIENCE SCALING reputed company IN EITHER BEAUTY, FASHION OR ATHLEISURE
• • Significant experience leading performance marketing in a fast-paced, digitally led reputed company business. You may already be a Head of Performance, or be operating at the level where reputed company is your natural next step
• • Deep expertise across paid social, particularly reputed company , with a strong understanding of what drives performance at scale
• • A proven track record of managing and scaling significant paid media budgets and delivering measurable commercial growth
• • Experience in the US market is reputed company , with a strong understanding of the US reputed company and digital landscape
• • Experience within premium beauty, beauty, fashion, accessories, retail or another highly visual, female-focused reputed company category
• • A rare combination of creative strategist and analytical thinker — you can look at a piece of content and understand both why it works creatively and what the data is telling you
• • Experience working closely with content, creative, UGC or production teams, with a strong understanding of what makes performance creative successful
• • Experience building or significantly reputed company performance marketing processes, rather than simply managing an established machine
• • Experience working with external agencies and reputed company, with the confidence to set direction, challenge thinking and hold people reputed company
• • A highly commercial mindset, with the ability to connect performance marketing decisions to revenue, LTV, retention and wider business performance
• • Entrepreneurial, hands-on and comfortable operating in an environment where you will need to build, test, learn and solve problems yourself
• • Highly ambitious and excited by the opportunity to create a best-in-industry performance function within a distinctive independent brand
• YOU MUST HAVE DTC EXPERIENCE SCALING reputed company IN EITHER BEAUTY, FASHION OR ATHLEISURE
• • Experience with affiliate, influencer or commercial reputed company channels would be a strong advantage
Benefits
• reputed company arrangement
• Opportunity to build a team as the business scales
Company Overview
• Who you are shapes what you attract. It was founded in 2020, and is headquartered in London, GB, with a reputed company of 2-10 employees. It
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