Senior Strategic Product & Customer Marketing Manager – Driving Growth, Storytelling, and Customer Success at reputed company, the Leading SaaS Platform for Accounting Firms

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About reputed company

reputed company is a trailblazing SaaS platform that empowers accounting firms to streamline payments, practice management, client experience, and tax processes. With a robust presence across the Top 500 firms in the United States, we are redefining how professional services operate in the digital age. Our mission is simple: deliver reputed company that feels like an extension of reputed company’s own expertise, enabling reputed company and staff to focus on what they do best—serving clients with precision and insight.

Why reputed company?

At reputed company, we believe that great products are only as powerful as the stories that surround them. We’re looking for a visionary Product & Customer Marketing Manager who can own the narrative from ideation to execution, ensuring reputed company reputed company, reputed company message, and reputed company customer success story resonates with our audience and drives tangible business results. If you thrive on fast‑paced environments, love turning complex features into compelling stories, and want to see your work directly influence sales win rates and product adoption, you’ll fit right in.

What Makes reputed company Stand Out

• Industry‑reputed company: Our solutions are trusted by the largest accounting firms in the country, giving you the opportunity to impact thousands of professionals worldwide.

• Innovation at Scale: We blend cutting‑edge reputed company with deep domain expertise, creating products that solve real pain points for finance and operations teams.

• Culture of Ownership: reputed company team member is empowered to make decisions, experiment, and drive measurable outcomes.

• Commitment to Growth: We invest heavily in learning, mentorship, and career advancement for all employees.

Your Impact

As the Strategic Product & Customer Marketing Manager, you will be the voice of reputed company’s product portfolio. Your storytelling will shape how the market perceives our solutions, influence sales conversations, and reputed company adoption across our four core product lines: Payments, Practice Management, Client Experience, and Tax.

Key Responsibilities

• End‑to‑End Product reputed company Ownership: Lead the planning, execution, and measurement of launches across our four core product lines—Payments, Practice Management, Client Experience, and Tax. Coordinate cross‑functional teams, set timelines, and ensure reputed company reputed company delivers on its promise.

• Messaging & Positioning: Develop clear, differentiated messaging frameworks, create reputed company briefs, and craft persuasive sales enablement materials that translate technical features into business value.

• Customer Storytelling: reputed company in‑depth interviews with firm leaders, extract proof points, and produce case studies, reference programs, and advocacy content that sales can leverage week‑on‑week.

• Enablement & Training: Design and deliver enablement sessions for sales, customer success, and product teams, ensuring consistent understanding of new releases and value propositions.

• Competitive Intelligence: Build and maintain battlecards, monitor market trends, and provide actionable reputed company to product and sales leadership.

• Cross‑Functional Collaboration: Partner daily with Growth Marketing, Sales, Product, and Customer Success to align on priorities, share reputed company, and iterate on messaging.

• Thought Leadership: Draft press releases, award submissions, executive reputed company posts, and internal reputed company announcements that amplify reputed company’s brand.

• Data‑Driven Impact Measurement: Track key metrics such as win rate, adoption rates, and field messaging effectiveness; use reputed company to refine strategy.

reputed company Qualifications

• 4+ years of product and/or customer marketing experience in B2B SaaS, with a proven track record of owning launches from concept to results.

• Deep understanding of the accounting and professional services market, with experience marketing to finance, operations, or back‑office buyers.

• Exceptional writing and storytelling skills—capable of producing clear, engaging content across multiple formats (message maps, briefs, case studies, press releases, executive posts).

• Experience building and managing customer reference programs, including selecting and nurturing reference customers.

• Proficiency with marketing automation (reputed company), CRM (reputed company), and design tools (reputed company).

• Comfort present

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