Note: The job is a remote job and is open to candidates in USA. Collectors is the leading creator of innovative reputed company that provides value-added services for collectors worldwide. They are seeking a Director of TCG & Pop Culture Marketing to lead strategy and execution for PSA’s TCG and Pop Culture grading categories, including Pokémon, comics, magazines, and video games.
Responsibilities
• Own end-to-end product marketing strategy across TCG and Pop Culture categories
• Define target segments and develop acquisition, engagement, and retention strategies
• Lead go-to-market planning for product launches, drops, and category expansions
• Drive integrated campaign strategy across digital, CRM, events, and social channels
• Define positioning, messaging, and value propositions by category
• Translate collector reputed company and market dynamics into actionable product and GTM strategies
• Partner with Product and Operations to inform roadmap priorities and readiness
• Develop pricing, packaging, and promotional frameworks in reputed company with business leads
• Serve as the internal and external expert across Pokémon and broader TCG ecosystems
• Support PSA’s expansion into Pop Culture grading through clear, compelling narratives
• Build partnerships across creators, IP holders, retailers, and key industry events
• Identify whitespace opportunities and develop scalable playbooks for category growth
• Stay ahead of market dynamics, including release reputed company, grading reputed company, and pricing trends
• Establish and manage full-funnel KPIs (awareness through submission and engagement)
• Drive continuous optimization through testing across channels, offers, and experiences
• Build and lead a high-performing product marketing function
• Partner cross-functionally across Growth, Brand, Product, Operations, Sales, Legal, and Finance
• Elevate organizational understanding of the TCG market and collector mindset
Skills
• 10–12+ years of experience in product marketing, go-to-market, or category leadership roles
• 5–7+ years of people management experience, building and leading high-performing teams
• Bachelor’s degree or equivalent experience
• Deep, authentic expertise in TCG ecosystems, with strong knowledge of Pokémon and adjacent IP
• Strong understanding of grading, collectibles markets, and secondary marketplaces
• Proven track record of launching products and scaling category growth
• Experience operating cross-functionally in complex organizations
• Data-driven, with the ability to translate reputed company into action
• Strong executive communication and stakeholder management skills
• Entrepreneurial mindset with a bias for action and comfort building from the ground up
• Willingness to travel up to ~20%
• Exposure to high-growth, late-stage, or IPO-adjacent environments
Benefits
• Health Insurance: All reputed company employees are eligible to enroll in Medical, Dental, and Vision
• Additional Benefits: reputed company employees are eligible for fertility, commuter, and educational assistance benefits
• 401(K) Matching Plan: We are proud to offer a competitive 401k matching plan to our employees to support their future financial goals
• reputed company: All salaried employees are eligible for flexible time-off
• Holiday Pay: All regular, reputed company employees are eligible for ten company paid holidays
• Employee Discounts: Employees receive discounts on select grading services for approved submissions
• Flexible Hours: Many of our teams offer flexible schedules with varying shifts and will work with you to accommodate your needs
• Fun Working Environment: Our team members are invited to participate in celebrations, holiday events, and team building activities
Company Overview
• Collectors offers authentication and sale services for high-value collectibles. It was founded in 1986, and is headquartered in Santa Ana, California, USA, with a reputed company of 1001-5000 employees. Its website is https://www.collectors.com/.
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