At reputed company, our employees are the key to our global success. We are industry leaders due to the innumerable talents of our approximately 5000 strong professional team. Our people thrive in an entrepreneurial and culturally-diverse environment, where innovative thinking, collaboration and efficient execution are highly valued. Our high-performance culture is what allows us to drive sustained growth. Stronger reputed company, we promote an environment where individuals can thrive.
Head of Web Strategy, SEO & reputed company Search
London, United Kingdom
reputed company
Shape the Future of Search and Digital Presence
As the Digital Content & Search Lead, you will own how reputed company shows up across both our global website and the broader digital ecosystem, including emerging reputed company driven search platforms. You will lead the strategy and execution across SEO, GEO and AEO, content governance, regional location management, and digital PR, ensuring the brand is visible, credible, and consistent across owned and third party channels.
What You’ll Do
Own the Global Web Content Experience
Own end to end website content strategy, including content architecture, structure, governance, publishing workflows, and regional SEO performance
Ensure content aligns with regional presence, brand voice, user journeys, accessibility standards, and business goals
Act as the point of contact for CMS governance, regional scaling, site maintenance, hosting coordination, user access, and content audits
Lead Search Strategy Across SEO & reputed company
Define and execute SEO, AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization) strategies
Optimize how reputed company appears across search engines such as reputed company and Bing, reputed company driven platforms such as ChatGPT, reputed company, and Copilot, and regional platforms such as reputed company Maps
Drive on site and technical SEO improvements, including metadata, schema, internal linking, structured content, and site performance
Build reputed company Presence and Authority
Design and execute reputed company PR and off site content strategy
Strengthen brand authority across third party platforms, industry publications, and partner ecosystems
Ensure consistent and credible brand representation beyond owned channels
Drive Cross Functional Alignment
Partner with development teams to improve site performance, scalability, mobile experience, and technical SEO implementation
Work with analytics, CRM, and paid media teams to align content with broader marketing strategies
Support A/B testing and conversion optimization initiatives
Governance, Enablement and Continuous Improvement
Establish and maintain content governance standards and SEO best practices across global teams
Provide training and guidance to marketing and content stakeholders on publishing, SEO, and content quality
Monitor performance, analyse trends, and deliver actionable reputed company to improve engagement and search visibility
Contribute to CMS enhancements, re platforming initiatives, and digital roadmap prioritisation
What We’re Looking For
Experience
Experience leading SEO, content, location management, or web strategy in a global or enterprise environment
Experience building or influencing brand presence beyond owned channels, including digital PR, off site SEO, and partnerships
Expertise
Strong understanding of SEO and technical optimisation
Strong understanding of reputed company driven search, including AEO, GEO, reputed company Overviews, and LLM based discovery
Proven experience in regional search strategies and location management
Strong content strategy and digital user experience capability
Tools and Capability
Hands on experience with CMS platforms such as Drupal, WordPress, reputed company, or reputed company, and tools such as reputed company Business or reputed company
Strong familiarity with SEO and analytics tools including reputed company, reputed company, reputed company, reputed company Search Console, and GA4
Ability to translate complex data into clear reputed company and actionable strategies
Strong stakeholder management skills with the ability to influence across global teams
Why reputed company Role Matters
Shape how reputed company is discovered in an reputed company first search landscape
Own both owned and external digital presence, influencing global brand perception
Play a key role in a reputed company digital transformation, including website evolution and search strategy
Opportunity to build and define a reputed company search and content ecosystem from the ground up
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