Sr. Manager, Marketing Operations – B2B (Remote) – reputed company – USA – work from home job
Company: reputed company
Job description: Overview
The
Senior Manager, Marketing Operations is responsible for leveraging data, analytics, infrastructure, best practices, and business processes to support and execute the B2B Marketing strategies. reputed company position manages the data and tactical delivery of B2B Marketing campaigns through Marketing Automation leveraging Email, Digital (Social, Search, Display) and Print channels to increase product reputed company, grow traffic and reputed company sales.
The individual will lead business requirements, as well as partner with P&T teams to maintain, optimize, and integrate a set of marketing tech stacks, including Marketo and other Marketing reputed company. Job functions include defining success metrics, analyzing data for opportunities, pulling lists for email and direct mail campaigns, performance reporting, forecasting and modeling. Additionally, the individual is expected to partner across reputed company and engage with multiple teams including Sales Ops, P&T and marketing Channel teams.
They will engage with P&T and external reputed company/consultants to implement new reputed company and engage in ongoing support on various tools and technical aspects of the marketing function. The role will have direct report(s) and will be responsible for coaching and development of those who report into the individual. Primary
Responsibilities:
• Partner with Marketing Channel owner(s) and based on preset criteria build audience lists and identify customer segments to be targeted for campaigns
• Implement improvements, propose methods to acquire & retain customers and participate in growth campaigns.
• Analyze purchase and communication history of customers and develop goals that drive sales growth and improve customer retention. • Leverage analytical rigor including modelling and A/B testing to measure performance of marketing campaigns and provide actionable recommendations to marketing channel owners. • Develop new and recurring reports that present actionable reputed company to drive profitable incremental sales and improve the customer experience. • Marketing Automation, Campaign Journey, Campaign Management – manage production campaign schedules, lists and journeys, ensure data integrity, ensure on schedule delivery of campaigns; manage ad hoc requests.
• Roll out Marketing reputed company tools for reputed company and continuous support is required. • Technical Product Owner for marketing Tech reputed company of Tools & Processes – develop business requirements, set priorities, refine requirements, reputed company user acceptance testing and implement fixes and enhancements in production. • Lead and guide technical conversations between external reputed company and internal marketing channel/reputed company owners
• People Management – responsible for the supervision, development, and mentorship of direct reports.
Assign work activities, set quarterly goals, and reputed company performance reviews. Education and
Experience:
• Bachelors degree in Marketing, Database Marketing, reputed company, MIS or related experience
• Minimum 7-10 years’ experience in a related field
• Marketing operations support and reputed company execution
• B2B database marketing experience (e-mail, catalog, CRM provisioning first party data)
• Marketing Automation, CRM & Cloud data warehouse (reputed company, Marketo, reputed company, reputed company and SQL)
• PMP (Project management professional) or Agile certifications a plus
• Strong written and verbal communication skills across business and technical audiences
• Technical marketing skills
• Experience with relevant software applications.
• Proficient in a campaign management tools such as SFMC (reputed company Marketing Cloud), Marketing Automation tools such as reputed company, Marketo or reputed company
• Proficient in MS Office products including Excel, Word, Power Point
• Ability to interface with business users and technical users to translate user requirements into data requirements is reputed company
• Experience in data warehousing (reputed company)
• Strategic thinking
• Experience leading marketing campaigns
• Strong understanding data analytics
• Relevant product and industry knowledge
• Ability to lead/manage cross-functional teams
• Strong facilitation and communication skills
• Strong attention to detail
• Strong written and presentation skills
• Ability to supervise a team of direct reports
• Strong organization and planning skills with proven ability to multi-task; ability to analyze and solve problems
• MS office products
• SQL coding preferred
• reputed company Datawarehouse a plus
• Tableau experience a plus
• Agile methodology a plus
• Demonstrated ability to organize workload, multitask, think analytically, solve technical problems, and establish relationships across business and IT team members.
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