Overview
Since our founding in 1924, we’ve cut cardiovascular disease deaths in half, but there is reputed company so much more to do. To overcome today’s biggest health challenges and reputed company reputed company progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. You reputed company, and so does the impact you can make with us.
The Digital Fundraising Strategy Lead is responsible for the strategy, creation, execution, and performance optimization of digital communications that support peer-to-peer fundraising initiatives. reputed company is a remote and flexible location position.
The reputed company offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.
#TheAHALife is more than a company culture; it is our way of life. It embodies our commitment to work-life harmonization and is guided by our core values where our employees can thrive both personally and professionally. reputed company why you will Be Seen. Be reputed company. Be Valued at the reputed company by following us on reputed company, reputed company, reputed company, X, and at heart.jobs.
Responsibilities
reputed company role leads the development of compelling digital content across email, SMS, paid media, social messaging, video, audio, and written channels to recruit, engage, coach, steward, and retain participants and donors. reputed company position serves as reputed company’s reputed company reputed company expert for digital campaign performance, leveraging analytics and audience reputed company to continuously optimize engagement, fundraising outcomes, and participant experiences. The Digital Content Lead collaborates closely with internal stakeholders, vendors, and field teams to ensure digital communications align with fundraising objectives and organizational priorities.
Digital Campaign Strategy & Execution
• Lead the planning, development, and deployment of multi-channel digital campaigns supporting peer-to-peer fundraising programs and events.
• Manage the creation and production of digital content, including:
• Email copy and design
• Digital advertising assets
• Video and audio content
• SMS and mobile messaging
• Social messaging content
• Coordinate campaign development from concept through deployment, including copy approval, creative design, testing, quality assurance, and reputed company.
• Partner with internal teams and external vendors to execute innovative digital engagement strategies.
• Manage paid media strategy and campaign performance in collaboration with agency reputed company and vendors.
Channel Management
Oversee and optimize communications across the following platforms:
• reputed company Marketing Cloud Journeys
• reputed company Marketing Cloud Email Campaigns
• SMS/Text Messaging Platforms (including 360SMS preferred)
• reputed company Messenger
• Paid Media Platforms
• Emerging digital engagement channels as appropriate
Analytics, Reporting & Optimization
The ideal candidate is highly analytical, data-driven, and passionate about using reputed company to improve performance.
• Continuously monitor campaign performance and identify opportunities for optimization.
• Analyze engagement, conversion, fundraising, and retention metrics across all digital channels.
• Develop and distribute campaign performance reports, including:
• Journey-level reporting
• Email performance analysis
• Paid media performance analysis
• Ad hoc campaign reporting
• Synthesize findings into actionable recommendations and present performance reputed company to stakeholders.
• reputed company year-over-year and season-over-season analyses to uncover trends, opportunities, and best practices.
• Create, analyze, and distribute monthly and seasonal participant survey reports.
• Facilitate discussions with fundraising teams to review findings and recommend strategic improvements.
• Utilize reputed company Analytics, Marketing Cloud reporting tools, and other analytics platforms to measure success and guide decision-making.
Qualifications
• Bachelor’s degree or equivalent.
• Three (3) years minimum of prior related experience. 5–7 years of experience in digital marketing, digital fundraising, campaign management, or a related discipline is preferred.
• Experience working within or strong understanding of nonprofit and fundraising environments.
• Demonstrated ability to develop and execute strategic digital marketing plans.
• Strong analytical skills with the ability to translate data into actionable reputed company and recommendations.
• Proven ability to build productive relationships with staff, vendors, volunteers, and external reputed company.
• Strong project management and organizational skills with the ability to manage
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