Marketing Strategist – Turn campaign insights into business growth.
Company: Active ContentIndustry: Performance Marketing | Lead GenerationLocation: London (Hybrid) | Remote working may be consideredExperience: 1+ years
About Active Content
At Active Content, we believe great marketing decisions start with great insights.
We work in the performance marketing and lead generation space, helping businesses connect with the right audiences and drive measurable results.
We’re looking for a curious, analytical and commercially minded Marketing Strategist who enjoys understanding what drives campaign performance, spotting opportunities and turning data into meaningful business decisions.
If you enjoy working with numbers, solving problems, exploring market trends and seeing the real impact of your ideas, this could be the opportunity for you!
What You’ll Be Doing
You’ll play an important role in improving the performance and profitability of our lead generation campaigns. Working closely with our Sales and Marketing teams, you’ll help identify what’s working, what’s not, and where we can do better.
Your responsibilities will include:
• Understand Lead Quality: Dive into client feedback, disposition reports and conversion data to identify trends, understand lead quality and uncover improvement opportunities.
• Drive Campaign Performance: Monitor campaign KPIs, identify performance gaps and recommend strategies to improve results.
• Improve Profitability: Work with the Marketing team to identify opportunities to improve campaign margins while maintaining lead quality and client expectations.
• Optimise Lead Volumes: Analyse campaign performance, client demand and capacity to recommend the right lead volumes and distribution.
• Own Campaign Performance: Keep track of your assigned campaign portfolio, ensuring commercial objectives and client expectations are balanced.
• Explore Market Opportunities: Research competitors, market trends and industry developments to identify new growth opportunities.
• Turn Insights into Action: Collaborate with Sales and Marketing to turn data, client feedback and market insights into practical recommendations.
What We’re Looking For
We’re more interested in your analytical thinking, curiosity and ability to solve problems than simply how many years of experience you have.
You should have:
• At least 1 year of experience in marketing analytics, performance marketing, lead generation, campaign management or a similar role.
• Strong analytical and problem-solving skills with an ability to interpret data and identify patterns.
• Good working knowledge of Excel or Google Sheets.
• An understanding of digital marketing and campaign performance metrics.
• Familiarity with metrics such as CPL, CPA, conversion rates and profit margins (or an eagerness to learn).
• Commercial awareness and an interest in understanding what drives business growth.
• Good communication skills and the ability to work collaboratively across teams.
• A proactive mindset, strong attention to detail and the ability to take ownership.
It Would Be a Bonus If You Have
• Experience working with performance marketing or lead generation campaigns.
• Exposure to affiliate marketing or managing multiple client campaigns.
• Experience analysing lead disposition reports and conversion trends.
• Familiarity with campaign profitability, competitor analysis or market research.
Why Join Active Content?
This is more than a role where you’ll spend your day preparing reports and tracking numbers.
You’ll get the opportunity to:
• Make an Impact: Your insights and recommendations will directly contribute to campaign performance and business growth.
• Take Ownership: Work with an assigned portfolio of campaigns and play an active role in improving their results.
• Learn and Grow: Gain hands-on exposure to performance marketing, lead generation, commercial strategy and market research.
• Work Across Teams: Collaborate closely with Sales and Marketing, gaining a broader understanding of how the business operates.
• Think Beyond the Numbers: Challenge assumptions, explore new ideas and contribute to strategic decisions.
• Enjoy Flexibility: Join us in a hybrid London setup, with the possibility of fully remote working.
Who Will Thrive in This Role?
Someone who is naturally curious and constantly asks why.
Why is one campaign converting better than another? Why is lead quality dropping? Could we improve profitability without compromising client satisfaction? Where are the next growth opportunities?
If these are the kinds of questions that interest you, we’d love to hear from you!
Ready to turn data into decisions and ideas into results? Apply now and let’s grow together!
Pay: Up to £40,000.00 per year
Work Location: Remote
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Indeed: Apply Here