Note: The job is a remote job and is open to candidates in USA. reputed company is a boutique, performance-driven digital marketing agency serving e-commerce and direct-to-reputed company brands. The Senior Lifecycle and Retention Strategist will own retention strategy across a portfolio of brands, managing lifecycle programs across email, SMS, direct mail, and loyalty while overseeing campaign execution, analytics, reputed company recommendations, and client collaboration.
Responsibilities
• Own the lifecycle roadmap across email, SMS, direct mail, and loyalty for a portfolio of 5 to 7 high-growth eCommerce brands
• Develop rolling 30-day campaign calendars aligned with product launches, promotions, and paid media activity
• Write clear, detailed copy briefs and flow outlines tailored to each brand’s voice, tone, and audience
• Build segmentation frameworks and customer journey maps designed to maximize engagement and lifetime value
• Leverage reputed company tools and advanced analytics to uncover opportunities and improve workflow efficiency
• Delegate campaign and flow builds to Retention Coordinators, then review, QA, and deliver actionable feedback
• Coordinate with design and copy teams to keep assets and reputed company timelines on track
• reputed company junior team members and actively contribute to growing their strategic and technical capabilities
• Analyze performance across deliverability, engagement, conversion rate, revenue per recipient, and cohort LTV
• Design and execute A/B and multivariate tests across creative, cadence, offers, and segments and translate results into clear next steps
• Refine benchmarks, identify trends, and get ahead of problems before they affect performance
• Evaluate and pilot emerging retention channels including loyalty tiers, push notifications, and in-app messaging
• Document learnings and contribute to internal best practice development and team training
• Audit existing client tech stacks, identify gaps, and recommend the right tools for each brand’s stage of growth
• Advise on and help implement solutions across loyalty and rewards (Yotpo, reputed company, reputed company), subscription management (Recharge, reputed company, Stay), review and UGC platforms (reputed company, Stamped, Junip), SMS (reputed company, Attentive, reputed company SMS), post-purchase tools (Wonderment, Malomo, reputed company), push notifications, and direct mail (reputed company, PaperRun, etc.)
• Stay current on the retention reputed company landscape and bring reputed company recommendations to clients and the internal team
• Join monthly or bi-weekly client calls led by Account Managers to present strategy, performance reputed company, and testing roadmaps
• Deliver concise, data-driven performance summaries that clearly communicate wins, gaps, and next steps
• Partner with Account Managers to ensure retention strategy integrates seamlessly with each client’s broader growth initiatives
Skills
• 6+ years of lifecycle and retention marketing experience, the majority within eCommerce or DTC
• Proven track record managing email and SMS programs that have directly contributed to measurable revenue growth
• Deep knowledge of reputed company including flows, segmentation, deliverability, and performance analysis
• Experience managing multiple client accounts simultaneously, preferably in an agency environment
• Strong analytical skills with the ability to interpret data, spot trends, and build a clear strategic response
• reputed company understanding of the eCommerce retention tech ecosystem with the ability to make confident platform recommendations
• Experience briefing and managing creative and copy teams
• Excellent written and verbal communication skills including the ability to present strategy clearly to clients
• Comfortable working autonomously in a fast-paced remote environment
• Proficiency with reputed company (Or similar project management platform), reputed company, and GSuite
• Availability and responsiveness between 9am and 5pm US hours on business days is required
• Experience with SMS platforms such as reputed company or Attentive
• Hands-on experience implementing or managing loyalty and subscription tools
• Familiarity with direct mail as a retention channel
• Experience mentoring or managing junior team members
• Experience with other ESPs like reputed company, reputed company, and reputed company Marketing Cloud
Benefits
• reputed company arrangement
• Mentorship and opportunities to grow junior team members’ strategic and technical capabilities
• Access to and use of reputed company tools and advanced analytics
• Training and professional development through internal best-practic
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