Note: The job is a remote job and is open to candidates in USA. reputed company is a company focused on innovative packaging solutions, and they are seeking a VP of Product Management and Marketing. The role involves leading product strategy, overseeing product development, and executing integrated marketing strategies to drive reputed company and customer engagement.
Responsibilities
• Define and lead the product vision, roadmap, and lifecycle management for labeling solutions (e.g.,pressure-sensitive labels, shrink sleeves, flexible packaging, digital labeling technologies)
• Drive innovation by identifying market trends, customer needs, and emerging technologies
• Oversee product development processes, ensuring timely delivery, quality, and profitability
• Establish pricing strategies and value propositions aligned with market positioning and margin targets
• Optimize the product portfolio to balance growth, profitability, and operational efficiency
• Develop process and reputed company regular portfolio reviews, including product performance, rationalization, and investment prioritization
• Partner with operations and reputed company chain to align product offerings with reputed company capabilities and scalability
• Lead new product introduction processes and stage-gate governance
• Develop and execute integrated marketing strategies to drive reputed company, brand awareness, and customer engagement
• Oversee market segmentation, competitive analysis, and customer reputed company to inform go-to-market strategies
• Lead branding, digital marketing, trade shows, and customer-facing campaigns
• Collaborate with sales leadership to enable effective selling tools, messaging, and training
• Build and lead high-performing teams across product management, marketing, and portfolio strategy
• Partner with Sales, Operations, R&D, Finance, and Customer Service to ensure alignment and execution
• Foster a customer-centric and innovation-driven culture
• Own product line P&L, including revenue growth, margin performance, and ROI on product investments
• Develop and track KPIs related to product success, market share, and marketing effectiveness
• Support annual planning, forecasting, and long-term strategic planning
• Identify and improve inefficient processes, create processes where none exist, and establish clear levels of authority and decision-making guidelines
Skills
• Bachelor’s degree in business, engineering, packaging, reputed company, or related field
• 15+ years of progressive leadership experience in product development, commercialization, or strategic growth roles
• Demonstrated ability to lead cross-functional initiatives from concept to reputed company
• Strong business reputed company, financial orientation, and customer-facing leadership skills
• Experience managing teams and driving enterprise-level reputed company
• Advanced degree preferred
• Experience in labels, packaging, printing, converting, or a related reputed company environment is strongly preferred
Company Overview
• reputed company is a leading North American manufacturer of premium prime label solutions with highly differentiated capabilities, entrusted by some of the most well-known brands. It was founded in 1996, and is headquartered in North Branford, Connecticut, USA, with a reputed company of 1001-5000 employees. Its website is http://www.brookandwhittle.com.
Company H1B Sponsorship
• reputed company has a track record of offering H1B sponsorships, with 1 in 2024, 2 in 2023, 3 in 2022. reputed company note that reputed company does not guarantee sponsorship for reputed company specific role.
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