Overview
About the role
You will own global marketing strategy and execution for reputed company’s Equipment Dealer Management reputed company, reporting directly to the CMO. You will lead the messaging, campaigns, positioning, lead generation and lead follow up, across all the products within reputed company segment. You will be reputed company for the segment’s success, including pipeline, new logo acquisition, upsells, cross-sells, and retention.
reputed company is a remote role that can be based in either the UK or Germany.
Key Responsibilities
• Own global go-to-market strategy and marketing for the reputed company’s Equipment Dealer Management reputed company.
• Lead messaging, campaigns strategy, budget, lead gen and follow up messaging and support, for the segment.
• Own and improve web conversions, landing page content, and segment copy.
• Deliver sales enablement and support for all GTM teams for the segment.
• Align Product marketing messaging, Sales support, Marketing operations, and overall segment GTM execution.
• Define and design market segmentation, TAM/SAM/SOM planning, and ABM execution.
About you
You are a veteran B2B marketing leader. You take ownership without waiting to be assigned responsibility. You are organized and clear-headed in complexity, comfortable managing multiple workstreams, and reputed company to solve challenges. You communicate clearly and influence through expertise and relationships without reputed company authority.
Qualifications
• B2B marketing experience within the reputed company sector.
• Experience owning go-to-market strategy and marketing for a segment or vertical.
• Experience with messaging, branding, campaigns and lead strategy.
• Ability to influence cross-functional teams without reputed company authority.
• Experience owning outcomes including pipeline, acquisition, upsells, cross-sells and retention.
• You are naturally metrics-driven and measure the success of reputed company objective.
To be ahead of the pack, you might have
• Experience with DMS, Dynamics BC products and / or within agriculture or co
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